How to Combine Hard and Soft Approaches to Management

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Top managers and business owners may wonder why the company has slowed down in development. They invest more money, more time and effort in systematization and automation, but there is no growth and development of the business. Entrepreneurs who prioritize operational processes do not achieve maximum efficiency because they lose focus on an important element - the quality of interaction in the team. The business achievement model is losing relevance against the backdrop of a personnel shortage.

How to find a balance between two fires - the system and culture, - said the expert in strategy and management, the head of the company "Brezhnev Consulting" Vadim Brezhnev .Subscribe to RB.RU in Telegram
Soft and hard components of business
Any business has two structural parts: hard and soft. It is important for company leaders to pay quality attention to both parts. Like an airplane, a business has two wings - and it is difficult to take off on one wing.

The "hard" wing is the system, regulations, instructions, business processes, metrics, KPI. Behind them is the clear and coordinated execution of tasks.
The "soft" wing is the environment, the relationships between people in the team. A supportive environment is important for the implementation of systemic and strategic tasks, because no matter what development strategy the organization's leader chooses, no matter what goals he sets for the company, the result and quality of the strategy's implementation depend entirely on the team.
During strategic sessions, entrepreneurs often admit that all attention is focused on the "hard" part. This is the decomposition of goals, structure, detailing of tasks and establishing clear business processes. But often the solution to the company's problems lies in another plane - in the interaction and level of trust within the team, including philippines telegram database the quality of stitching and synchronization between leaders.

Working with companies in management consulting, we have found a pattern: improving the quality of interaction between departments and increasing the speed of movement of information between employees leads to an increase in the organization's profit by an average of 30%. Just think about it, a double-digit increase without increasing investments in marketing, production and other areas!



Personnel toxicity
The priorities of leading companies have long since shifted towards the quality of intra-team interaction. Leaders take into account the serious crisis in the labor market and understand that it is not enough to find strong players for the team, you need to keep them in the organization. It is the relationships in the team, the quality of communication that influence how and how long a person will work in the company.

Of course, no one wants to work in a team where employees are sad and emotionally burned out. Professionals quickly leave such teams.

One study showed that more than half of Russians — 52% — were forced to change jobs at least once in their lives due to a conflict atmosphere in the team. As a rule, among the reasons for the toxicity of team spirit is the manager's disregard for the "soft" wing of the business, when the company does not have a fixed and understandable strategy, the goals and values ​​are unclear, there is no trust and mutual assistance in the team, and initiative and involvement are not supported by colleagues and managers.