Red Bull is a media company that sells energy drinks
Posted: Thu Jan 23, 2025 3:31 am
Step 1: Determine your audience and the story you want to tell with your content.
The best starting point for your content strategy, or any marketing strategy, is your target audience.
While your buyer personas form the foundation of your content strategy, your audience isn’t just buyers. The audience includes people who begin interacting with your brand long before they intend to make a purchase.
It is essential to provide content that will engage your potential customers before they enter the purchasing journey .
First, draw them into the universe your brand has created.
Then follow up with content that explains how you can help bc data malaysia them when they're ready to take action.
Additionally, becoming a valuable source of information can help you build a community of brand advocates who will spread the message and reinforce your thought leadership.
We sometimes call these people “reader personas,” which emphasizes that it’s about providing value to your audience rather than promoting your products or services.
Determine your audience
Red Bull is a great example of a brand that creates content for its audiences, not its buyers. Red Bull’s owned media doesn’t focus on its product; it covers topics that interest the audience, like extreme sports and unique experiences. You can easily identify its target audience: young and adventurous, passionate about sports and an active lifestyle.
These content offerings help them identify with the brand and encourage loyalty that goes well beyond the purchase of their beverages.
The best starting point for your content strategy, or any marketing strategy, is your target audience.
While your buyer personas form the foundation of your content strategy, your audience isn’t just buyers. The audience includes people who begin interacting with your brand long before they intend to make a purchase.
It is essential to provide content that will engage your potential customers before they enter the purchasing journey .
First, draw them into the universe your brand has created.
Then follow up with content that explains how you can help bc data malaysia them when they're ready to take action.
Additionally, becoming a valuable source of information can help you build a community of brand advocates who will spread the message and reinforce your thought leadership.
We sometimes call these people “reader personas,” which emphasizes that it’s about providing value to your audience rather than promoting your products or services.
Determine your audience
Red Bull is a great example of a brand that creates content for its audiences, not its buyers. Red Bull’s owned media doesn’t focus on its product; it covers topics that interest the audience, like extreme sports and unique experiences. You can easily identify its target audience: young and adventurous, passionate about sports and an active lifestyle.
These content offerings help them identify with the brand and encourage loyalty that goes well beyond the purchase of their beverages.