Challenges of Using Digital Marketing for the Indonesian Consumer Market
Posted: Thu Jan 23, 2025 3:27 am
- Instagram Stories
Given the large number of social media users in Indonesia, it is no wonder that this feature is being widely eyed. Instagram stories are considered more optimal than feeds . Moreover, now there are many influencers who have special fan groups on social media. People will tend to trust recommendations from influential people such as influencers more because their testimonials seem real. This can also be an opportunity to introduce products.
- Inbound Marketing
This method has the meaning of a marketing strategy that list of croatia cell phone numbers tries to make consumers interested in looking for you, not the other way around. The way is to present content that is indeed widely sought after and attracts attention. This is possible because now people tend to search for information via the internet. If consumers have already found you, they are more likely to buy your product.
You simply focus on providing a platform to run the strategy, for example a special website that provides education related to the product. So that you don't have difficulty developing a user- friendly website , there's nothing wrong with using the services of a third party who is an expert in their field such as SoftwareSeni. Our professional team is ready to accommodate your needs to get involved in the world of digital marketing in Indonesia .
It is undeniable that there are many factors that are challenges in implementing digital marketing strategies in Indonesia. However, this does not mean that it will hinder your steps. In fact, you need to know it so that you can anticipate and not get caught up in problems that should have been prevented. Here are some points about the challenges of implementing digital marketing in Indonesia for you to understand.
1. Internet access in Indonesia is not evenly distributed
There is an interesting fact about internet speed in Indonesia. The average speed for the mobile version in 2019 was 13.8 Mbps. Whereas the world average reached 32 Mbps. In terms of ranking, Indonesia is ranked 45th out of 46 countries surveyed. Meanwhile, the average broadband internet speed is 20.1 Mbps compared to the world average of 73.6 Mbps. This places Indonesia in 43rd place out of 46 countries.
Not to mention the uneven internet infrastructure. Users in the Maluku or Papua areas certainly have different access from the Java and Sumatra areas. Even for each district/city on the island of Java, access is different. You have to re-arrange your strategy if you are targeting a particular area with low internet access.
Given the large number of social media users in Indonesia, it is no wonder that this feature is being widely eyed. Instagram stories are considered more optimal than feeds . Moreover, now there are many influencers who have special fan groups on social media. People will tend to trust recommendations from influential people such as influencers more because their testimonials seem real. This can also be an opportunity to introduce products.
- Inbound Marketing
This method has the meaning of a marketing strategy that list of croatia cell phone numbers tries to make consumers interested in looking for you, not the other way around. The way is to present content that is indeed widely sought after and attracts attention. This is possible because now people tend to search for information via the internet. If consumers have already found you, they are more likely to buy your product.
You simply focus on providing a platform to run the strategy, for example a special website that provides education related to the product. So that you don't have difficulty developing a user- friendly website , there's nothing wrong with using the services of a third party who is an expert in their field such as SoftwareSeni. Our professional team is ready to accommodate your needs to get involved in the world of digital marketing in Indonesia .
It is undeniable that there are many factors that are challenges in implementing digital marketing strategies in Indonesia. However, this does not mean that it will hinder your steps. In fact, you need to know it so that you can anticipate and not get caught up in problems that should have been prevented. Here are some points about the challenges of implementing digital marketing in Indonesia for you to understand.
1. Internet access in Indonesia is not evenly distributed
There is an interesting fact about internet speed in Indonesia. The average speed for the mobile version in 2019 was 13.8 Mbps. Whereas the world average reached 32 Mbps. In terms of ranking, Indonesia is ranked 45th out of 46 countries surveyed. Meanwhile, the average broadband internet speed is 20.1 Mbps compared to the world average of 73.6 Mbps. This places Indonesia in 43rd place out of 46 countries.
Not to mention the uneven internet infrastructure. Users in the Maluku or Papua areas certainly have different access from the Java and Sumatra areas. Even for each district/city on the island of Java, access is different. You have to re-arrange your strategy if you are targeting a particular area with low internet access.