It’s not a stretch to say that businesses live and die based on customer feedback.
Posted: Thu Jan 23, 2025 3:22 am
People overwhelmingly rely on reviews when it comes to purchasing decisions. A survey from BrightLocal shows 76% of consumers regularly read online reviews when browsing for local businesses. And 46% of cyprus b2b leads consumers feel that online business reviews are as trustworthy as personal recommendations from friends or family.
These stats illustrate the power of reputation management. Customers view brands with more positive reviews and recommendations as genuine and credible.
There’s massive demand for customer feedback and consumers aren’t shy about delivering it. Want evidence? Look no further than the millions of users on sites like Yelp.
Sevananda Natural Foods Market's Yelp business page. The page includes customer reviews and contact information.
Or the hundreds of categories scattered around sites like G2, a peer-to-peer review site for business software.
G2 software review ratings for several software programs including Asana, Smartsheet, Monday.com, Airtable, Wrike and ClickUp.
Or the millions of reviews on Google Reviews and Trustpilot:
Trustpilot home page. The page title says, "Read reviews. Write reviews. Find companies you can trust." Below rests a search bar and categories for reviews like clothing stores, insurance and fitness services.
You can sing your own praises all day long, but consumers are on the hunt for authentic, third-party reviews for peace of mind. The more of ’em you have, the better.
Digital word-of-mouth is crucial to growing your audience
Data from The Sprout Social Index™ found 68% of consumers say they primarily follow brands on social media to stay informed about new products or services.
These stats illustrate the power of reputation management. Customers view brands with more positive reviews and recommendations as genuine and credible.
There’s massive demand for customer feedback and consumers aren’t shy about delivering it. Want evidence? Look no further than the millions of users on sites like Yelp.
Sevananda Natural Foods Market's Yelp business page. The page includes customer reviews and contact information.
Or the hundreds of categories scattered around sites like G2, a peer-to-peer review site for business software.
G2 software review ratings for several software programs including Asana, Smartsheet, Monday.com, Airtable, Wrike and ClickUp.
Or the millions of reviews on Google Reviews and Trustpilot:
Trustpilot home page. The page title says, "Read reviews. Write reviews. Find companies you can trust." Below rests a search bar and categories for reviews like clothing stores, insurance and fitness services.
You can sing your own praises all day long, but consumers are on the hunt for authentic, third-party reviews for peace of mind. The more of ’em you have, the better.
Digital word-of-mouth is crucial to growing your audience
Data from The Sprout Social Index™ found 68% of consumers say they primarily follow brands on social media to stay informed about new products or services.