There are several ways you can prioritize, including

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Step 4: Develop a high-level editorial plan and content calendar
Planning your content allows you to allocate your resources appropriately, see which workflows are taking longer than expected, and adjust your expectations accordingly.

Prioritize your actions
One of the essential elements of effective planning is prioritization. If you plan your actions, you can identify the most critical tasks or items that can be tested easily.

By doing this, you protect your strategy against major chinese malaysia data failures and find opportunities for experiments that will potentially boost your results.


Potential gains
The course of the campaign you create
The resources you will need to create your campaigns
Product or service launches
Based on this, you will decide which campaigns, topics and formats to focus on in your plan.

Find relevant topics
Start by looking at the big picture. What are the big themes you want to tackle this year? Maybe you want to tackle big, integrated campaigns.

For example, a company offering a time tracking app might want to focus on high-level topics like productivity and work-life balance. This information should come from your audience research, as well as competitive analysis .