TikTok audience and demographics statistics
Posted: Wed Jan 22, 2025 10:43 am
So who are these users? Here are a few stats on TikTok’s social media demographics.
13. Two-thirds of 18-19 year-olds use TikTok
67% of TikTok users are 18-19 year-olds and 56% of users are 20-29 lithuania b2b leads year-olds in the US are on the app. We don’t see as high of an adoption of TikTok as 18-19 year olds from other ages groups. In fact, 45% of users are 30-29 years old, 28% of users are 40-49 years old, 25% of users are 50-59 years old and 16% of users are 60-64 years old on the app.
14. 52% of TikTok’s worldwide users are men
TikTok’s global users are split almost evenly by gender, with 52% being men and 48% being women. This is a major shift compared to last year where it was reported 54% of TikTok users identified as women and 46% of users identified as men. (There is no data on users of other genders.)
15. The top three countries of TikTok users are the US, Indonesia and Brazil
TikTok’s most popular countries are the United States with 148.92 million users, Indonesia with 126.83 million users and Brazil with 98.59 million users.
TikTok advertising and marketing statistics
If your brand is going to have a presence on TikTok, you need to understand statistics around marketing and advertising on TikTok.
16. 26% of marketers are using TikTok
Shockingly, only 26% of marketers are using TikTok. With such big opportunities for brands on TikTok, more marketers should add this platform into their social marketing strategies.
13. Two-thirds of 18-19 year-olds use TikTok
67% of TikTok users are 18-19 year-olds and 56% of users are 20-29 lithuania b2b leads year-olds in the US are on the app. We don’t see as high of an adoption of TikTok as 18-19 year olds from other ages groups. In fact, 45% of users are 30-29 years old, 28% of users are 40-49 years old, 25% of users are 50-59 years old and 16% of users are 60-64 years old on the app.
14. 52% of TikTok’s worldwide users are men
TikTok’s global users are split almost evenly by gender, with 52% being men and 48% being women. This is a major shift compared to last year where it was reported 54% of TikTok users identified as women and 46% of users identified as men. (There is no data on users of other genders.)
15. The top three countries of TikTok users are the US, Indonesia and Brazil
TikTok’s most popular countries are the United States with 148.92 million users, Indonesia with 126.83 million users and Brazil with 98.59 million users.
TikTok advertising and marketing statistics
If your brand is going to have a presence on TikTok, you need to understand statistics around marketing and advertising on TikTok.
16. 26% of marketers are using TikTok
Shockingly, only 26% of marketers are using TikTok. With such big opportunities for brands on TikTok, more marketers should add this platform into their social marketing strategies.