How to evaluate the lifetime value of email subscribers
Posted: Wed Jan 22, 2025 10:31 am
Sending emails too often is a sure way to drive people off your list. So how often is too often? Ah… it depends on your list. But there is some general data available. In january of this year marketingsherpa asked , u.S. Adults about their email frequency preferences. Here’s how those survey respondents answered the question “how often, if ever, would you like to receive promotional emails (e.
G., coupons, sales notifications) from gambling data malaysia companies that you do business with?” chartofweek----lp admittedly, the answers are spread around. But clearly most people want to hear from companies via email roughly once a week or once a month. And actually most email marketing best practice guides recommend mailing at least once a month. Here’s why: any less and people will forget who you are. But given that we’re talking about why people unsubscribe, what we’re really concerned about is sending too much email.
It’s hard to say exactly how much is too much, but here are some guidelines: twice a day is too much. Even in the height of holiday marketing, even if you’re a big retailer with good engagement rates. Sending emails twice a day is going to drive up your unsubscribe rate. Once a day is probably too much. Now, there are a lot of exceptions to this. I bet you can rattle off at least five different emails you get every day and love.
G., coupons, sales notifications) from gambling data malaysia companies that you do business with?” chartofweek----lp admittedly, the answers are spread around. But clearly most people want to hear from companies via email roughly once a week or once a month. And actually most email marketing best practice guides recommend mailing at least once a month. Here’s why: any less and people will forget who you are. But given that we’re talking about why people unsubscribe, what we’re really concerned about is sending too much email.
It’s hard to say exactly how much is too much, but here are some guidelines: twice a day is too much. Even in the height of holiday marketing, even if you’re a big retailer with good engagement rates. Sending emails twice a day is going to drive up your unsubscribe rate. Once a day is probably too much. Now, there are a lot of exceptions to this. I bet you can rattle off at least five different emails you get every day and love.