Mastering Meta Business Suite
Posted: Wed Jan 22, 2025 10:28 am
With billions of active users, Facebook and Instagram remain latvia b2b email leads the top platforms for connecting with your audience. Meta Business Suite makes it even easier for brands to maintain a consistent and engaging social media presence across these platforms. It’s a powerful tool that simplifies content management, ad creation and audience engagement across both platforms.
In this guide, we’ve covered everything you need to know about using Facebook (Meta) Business Suite, from what it is to how to use it effectively. But your journey doesn’t have to end here. To dive deeper into Meta marketing, check out our complete guide to Facebook marketing to make the most of the platform.
Businesses worldwide lose trillions every year due to poor service experiences. I spent over five years of my career at a leading customer service software company, and many more working with another leader in the space, Salesforce. I know how important service is to the overall customer experience. It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value.
So why do so many marketing leaders continue to think of customer care as something that is “another department’s problem?” Marketing and care are two halves of the same whole. Do you care about your brand image? Do you care about overall customer sentiment about your company? Dive deep into your company’s NPS score, and the drivers behind it, and you’ll understand exactly what I’m talking about.
The continued and rapid evolution of social media—a channel typically owned by marketing—from an “amplification” touchpoint to a preferred destination for customers seeking support is forcing marketing leaders to play a larger role in their brand’s customer service strategies. Social media has already become essential to brand and consumer relationships; social customer care is now also becoming a bigger piece of the brand experience.
In this guide, we’ve covered everything you need to know about using Facebook (Meta) Business Suite, from what it is to how to use it effectively. But your journey doesn’t have to end here. To dive deeper into Meta marketing, check out our complete guide to Facebook marketing to make the most of the platform.
Businesses worldwide lose trillions every year due to poor service experiences. I spent over five years of my career at a leading customer service software company, and many more working with another leader in the space, Salesforce. I know how important service is to the overall customer experience. It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value.
So why do so many marketing leaders continue to think of customer care as something that is “another department’s problem?” Marketing and care are two halves of the same whole. Do you care about your brand image? Do you care about overall customer sentiment about your company? Dive deep into your company’s NPS score, and the drivers behind it, and you’ll understand exactly what I’m talking about.
The continued and rapid evolution of social media—a channel typically owned by marketing—from an “amplification” touchpoint to a preferred destination for customers seeking support is forcing marketing leaders to play a larger role in their brand’s customer service strategies. Social media has already become essential to brand and consumer relationships; social customer care is now also becoming a bigger piece of the brand experience.