What is link building?
Link building is the practice of acquiring links to your website from other websites. In the context of SEO, these links are called backlinks . Obtaining backlinks from quality sites can give your site authority and help you rank higher in search engine results pages (SERPs).
According to Google , a key part of identifying relevant and trustworthy pages is “understanding whether other major websites link to or reference the content.”
This is why it is important to take link building into account when developing an SEO strategy.
What is link building?
Let's say you have great content, but your website is relatively usa student data new and hasn't built up much authority yet. Getting links from other trustworthy websites is a great way to help Google see your site as trustworthy.
Backlinks are essentially votes of confidence for your site.
And since pages with the most backlinks often rank higher, it is essential to:
Create high-quality content that is worthy of receiving links, and
Use link building strategies to increase the number of backlinks
Since link building takes effort, starting the link building process as early as possible will give you a greater advantage over your competitors and bring great benefits to your website in the long run.
How does link building work?
The best way to build your authority through link building is to get backlinks from credible, quality websites. If you have tons of backlinks, but they’re from spammy, irrelevant sites, they’re probably not going to help you improve your rankings.