Where to start learning: Lucidspark Tutorials
Posted: Wed Jan 22, 2025 10:10 am
30 Free Tools for Product Managers
Product management
Every month we pay for rent, electricity, water and gas. And then there are subscriptions to Netflix, Spotify, Bookmate and Tinder.
If you are just entering the product manager profession and are not ready to spend money on professional tools, then this selection is for you. Here you will find tools for analytics, research, prototyping and organizing teamwork. We have also added guides and highlighted the limitations of free plans.
We recommend our selection of 25 free tools for marketers .
Analytics
The section includes tools for analyzing product metrics and user behavior.
1. Amplitude is a tool for product analytics.
Amplitude service interface
Here you can collect all the data about the product, visualize it in the form of graphs and analyze it in a user-friendly interface.
Limitations: The free plan includes unlimited data storage and allows you to track up to 10 million actions per month.
Where to start learning: Amplitude: how to understand product analytics from scratch .
2. Mixpanel is a tool for analyzing user behavior.
This platform analyzes the steps users take to get to a website or app. It also tracks how potential customers interact with the brand at each step.
Limitations: The free plan allows you to track up to 100,000 users per month.
Where to start learning: official tutorial from Mixpanel .
3. T ableau is a data analysis and visualization tool.
Tableau collects data from multiple sources, processes it, and visualizes the results using graphs. The tool has desktop and cloud versions.
Limitations: There is a 14-day free trial with full functionality. After that - from $12 per month depending on the plan.
Where to start learning: official tutorials from Tableau .
4. Google Analytics is a tool for analyzing user behavior on a website.
Google Analytics helps you track your website's performance, learn how users interact with it, what they like about the site, and what they don't. With this information, you can increase sales by creating a simple path for visitors to conversion.
Limitations: The free plan allows you to analyze up to five million pages per month.
Where to start learning: a selection of official resources for learning .
5. App Annie is a tool for analyzing mobile app data.applications.
App Annie will help you study competitors, market conditions, track app downloads, revenue, usage, engagement, and advertising. The service will also help you optimize products for app stores and improve the effectiveness of promotion methods.llama. The service will also allow you to optimize products for app stores and improve the effectiveness of promotion methods.
Limitations: The free version has limited functionality, for example, you can’t track paid search results or evaluate downloads and revenue.odes.
Where to start learning: App Annie Academy .
6. Adjust is a tool for analyzing mobile app data.
With Adjust, you can find out the average marketing metrics of similar apps: KPI, CPI, retention, number of sessions, and in-app actions. To do this, simply specify the app type, platform, distribution region, and user acquisition method. metrics for similar apps: KPI, CPI, retention, number of sessions and actions in the app. To do this, simply specify the app type, platform, distribution region and user acquisition method. distribution region and method of acquiring users.
Limitations: To use the tool for free, you can request a demo version. You can request a demo version.
Getting Started: Adjust User Guide
In our telegram you will find 5 more tools for web and mobile analytics.web and mobile analytics.
Research
The section includes tools for target audience and brand research, as well as services for calculating confidence intervals and statistical significance.
7. OptimalWorkshop – audience research tool.
OptimalWorkshop interface
The resource allows you to conduct a first click test, survey or card sorting study.
Limitations: Not all tools available, maximum ten users.
Where to start learning: Instructions for the first click test from skillsetter .
8. BrandMentions is a service for brand reputation research.
The system tracks company mentions - news, reviews, posts - by keywords.
Limitations: There is a one-week trial with full functionality.
Where to start learning: BrandMentions - Social Media & Web Monitoring Tool.
9. User Testing – a service for conducting surveys.
The service allows you to create surveys, find respondents within your network or attract your own audience, conduct research, analyze results and create reports.
Limitations: There are three free sessions.
Where to start learning: User Testing University .
10. User Interviews is a service for audience research.
The free plan includes research only for your audience, but an unlimited team of researchers.
Limitations: You can survey up to 100 people.
Where to start learning: Getting Started .
11. EnjoySurvey is an automated survey service.
Here you can place a survey and get feedback from the service audience. You can specify which audience's opinion you want to collect. EnjoySurvey works with residents of Russia, Ukraine, Kazakhstan and Belarus.ySurvey works with residents of Russia, Ukraine, Kazakhstan and Belarus.
Limitations: 1 free active survey with 10 questions and 100 people.and 100 people.
Where to start learning: Create a sample survey .
12. Trint - transcriber.
You can upload not only a document to the service, but also a link to Google Drive or YouTube. The transcriber marks the text by roles.
Limitations: The free version allows you to upload up to three files.
Where to start learning: What is Trint and how does it work?
Free course on product managementct-management
In 3 days you will learn to think like a product and cope more successfully with tasks at work and in life
Start learning for free
13. Uxcrowd is a service for testing and transcription.
Testing is available for both your own users and those from the UXCrowd database. The transcriber marks the text by roles.
Limitations: three hours of transcription, three users for usability testing, 200 of your own users for the first click test.
Where to start learning: How to create tasks for user testing .
14. Google Optimize is a service for testing a website interface.
Google Optimize interface
Here you can conduct A/B and multi-channel testing, collect and analyze data on user behavior on the site.
Limitations: The tool is completely free.
Where to start learning: How to set up an A/B test using Google Optimize - a step-by-step manual .
15. ASO Giraffe is a service for A/B testing of applications.
ASO Giraffe is paid, but the trial includes an infinite number of tests. When registering, you can choose cross-platform testing or "single-platform".
Limitations: There is a free two-week trial.
Where to start learning: How to AB test your App Store assets .
You can learn more about A/B testing in our article . Inside is a template for preparing an experiment.
16. Z-Score - Z-score table and calculator
The service helps calculate the Z-score, which is an indicator of deviation from the average value of a data point. The result will demonstrate how much a particular case differs from the majority.
Limitations: The tool is completely free.
Where to start learning: How to Use the Z-Score Table .
17. Sample Size Calculator - a tool for calculating confidence intervals.
This is a service for calculating the sample size of a study.
Limitations: The tool is completely free.
Where to start learning: instructions are included in the tool.
18. Selects statistics - a tool for calculating statistical significance.
A service for calculating the sample size of a study when you are working with two groups and there are no more than two answer options for a question. You are working with two groups, and there are no more than two answer options for each question.
Limitations: The tool is completely free.
Where to start learning: How the tool works .
19. Evanmiller - A/B testing service
Here you can calculate how many people will be needed for the study, or test the reliability of the hypothesis using the Chi-square test.research, or test the reliability of the hypothesis using the Chi-square test.
Limitations: The tool is completely free.
Where to start learning: A/B testing: looking at conversion vs looking at salesinversion vs look at sales .
20. UsabilityHub is a service for UX research.
Here you can conduct surveys, five-second tests, first-click tests. you are the first click.
Limitations: tests no longer than two minutes.
Where to start learning: guides from UsabilityHub .
21. UXPressia is a service for creating CJM.
You can find many free customer journey map templates here.
Limitations: one CJM, Person and impact map, export only to PNG.
Where to start learning: A simple manual for creating a CJM in UXpressia service in 5 minutes
Design and Prototyping
This section includes tools for developing and testing product prototypes.
22. Figma is a service for interface development and prototyping.
Figma interface
Figma makes it easy to develop an MVP or mockup and conduct usability testing. The designer can create visuals and typography here.
Limitations: two editors, three projects, layout version history is stored for 30 days.
Where to start learning: New to Figma? Get started with "Figma for beginners" tutorials .
23. Invision is a tool for compressing the size of a prototype.
Invision allows you to make the prototype less heavy for devices, so that phones do not slow down when opening the site. To do this, you need to upload interface screenshots, mark buttons and screen changes. After that, you can get a link to the prototype.
Restrictions: no more than three documents.
Where to start learning: InVision V6 Basics
24. Sketch is a prototyping tool.
The tool allows you to create design systems and work on one project with the whole team.
Limitations: 30-day trial available, then $9 per month.
Where to start learning: Get started with your Sketch Workspace .
25. Lookback is a service for remote UX testing.
The service allows testing a website, application or prototype remotely. The participant broadcasts the screen in real time during the call.
Limitations: There is a free 14-day trial, then from $99 per month.
Where to start learning: demo video from Lookback .
Read the best articles on product management
Your email →
Subscribe
Once a week we will send a fresh digest to your email. We are read by 25,000 people
mail. We are read by 25,000 people
Organizing teamworky worky work
This section includes tools for organizing teamwork on a project.work on the project.
26. Miro - a board for group work.
Miro interface
Miro is great for brainstorming: each team member can add their own note to the diagram. Vladimir Merkushev from OLX uses the tool to describe and select ideas. He shared his can add their note to the scheme. Vladimir Merkushev from OLX uses the tool to describe and select ideas. He shared histhemtemplate .
Limitations: five boards (when creating a fourth, the first becomes unavailable for editing), no chat.
Where to start learning: Miro: interactive whiteboard for remote teamwork .
27. Lucidspark - a board for group work.
Lucidspark is similar to Miro. Both tools allow you to transfer data between them. The difference is that Miro does not have such a rich library of shapes for building specialized diagrams.
Limitations: three boards for editing, no chat.
28. Notion — workspace.
It can become a company knowledge base, a planner with Kanban boards or a system for storing documentation. There is an option to import from Google Docs and Trello.
Limitations: Five guests can edit documents, no advanced admin rights, and no version history.
Where to start learning: How to start using Notion .
29. Trello is a project management tool.
The workspace consists of columns, among which task cards are distributed. israel email list Files or links can be attached to them. There is an add-on for time tracking.
Limitations: Up to 10 boards and one power-up (e.g. Gmail integration). No calendar or map.
Where to start learning: How to work in Trello .
Let's sum it up
Tools can be expensive, and finding the right one for free takes time. We hope this selection will save you money and a few hours of your life.
Product management
Every month we pay for rent, electricity, water and gas. And then there are subscriptions to Netflix, Spotify, Bookmate and Tinder.
If you are just entering the product manager profession and are not ready to spend money on professional tools, then this selection is for you. Here you will find tools for analytics, research, prototyping and organizing teamwork. We have also added guides and highlighted the limitations of free plans.
We recommend our selection of 25 free tools for marketers .
Analytics
The section includes tools for analyzing product metrics and user behavior.
1. Amplitude is a tool for product analytics.
Amplitude service interface
Here you can collect all the data about the product, visualize it in the form of graphs and analyze it in a user-friendly interface.
Limitations: The free plan includes unlimited data storage and allows you to track up to 10 million actions per month.
Where to start learning: Amplitude: how to understand product analytics from scratch .
2. Mixpanel is a tool for analyzing user behavior.
This platform analyzes the steps users take to get to a website or app. It also tracks how potential customers interact with the brand at each step.
Limitations: The free plan allows you to track up to 100,000 users per month.
Where to start learning: official tutorial from Mixpanel .
3. T ableau is a data analysis and visualization tool.
Tableau collects data from multiple sources, processes it, and visualizes the results using graphs. The tool has desktop and cloud versions.
Limitations: There is a 14-day free trial with full functionality. After that - from $12 per month depending on the plan.
Where to start learning: official tutorials from Tableau .
4. Google Analytics is a tool for analyzing user behavior on a website.
Google Analytics helps you track your website's performance, learn how users interact with it, what they like about the site, and what they don't. With this information, you can increase sales by creating a simple path for visitors to conversion.
Limitations: The free plan allows you to analyze up to five million pages per month.
Where to start learning: a selection of official resources for learning .
5. App Annie is a tool for analyzing mobile app data.applications.
App Annie will help you study competitors, market conditions, track app downloads, revenue, usage, engagement, and advertising. The service will also help you optimize products for app stores and improve the effectiveness of promotion methods.llama. The service will also allow you to optimize products for app stores and improve the effectiveness of promotion methods.
Limitations: The free version has limited functionality, for example, you can’t track paid search results or evaluate downloads and revenue.odes.
Where to start learning: App Annie Academy .
6. Adjust is a tool for analyzing mobile app data.
With Adjust, you can find out the average marketing metrics of similar apps: KPI, CPI, retention, number of sessions, and in-app actions. To do this, simply specify the app type, platform, distribution region, and user acquisition method. metrics for similar apps: KPI, CPI, retention, number of sessions and actions in the app. To do this, simply specify the app type, platform, distribution region and user acquisition method. distribution region and method of acquiring users.
Limitations: To use the tool for free, you can request a demo version. You can request a demo version.
Getting Started: Adjust User Guide
In our telegram you will find 5 more tools for web and mobile analytics.web and mobile analytics.
Research
The section includes tools for target audience and brand research, as well as services for calculating confidence intervals and statistical significance.
7. OptimalWorkshop – audience research tool.
OptimalWorkshop interface
The resource allows you to conduct a first click test, survey or card sorting study.
Limitations: Not all tools available, maximum ten users.
Where to start learning: Instructions for the first click test from skillsetter .
8. BrandMentions is a service for brand reputation research.
The system tracks company mentions - news, reviews, posts - by keywords.
Limitations: There is a one-week trial with full functionality.
Where to start learning: BrandMentions - Social Media & Web Monitoring Tool.
9. User Testing – a service for conducting surveys.
The service allows you to create surveys, find respondents within your network or attract your own audience, conduct research, analyze results and create reports.
Limitations: There are three free sessions.
Where to start learning: User Testing University .
10. User Interviews is a service for audience research.
The free plan includes research only for your audience, but an unlimited team of researchers.
Limitations: You can survey up to 100 people.
Where to start learning: Getting Started .
11. EnjoySurvey is an automated survey service.
Here you can place a survey and get feedback from the service audience. You can specify which audience's opinion you want to collect. EnjoySurvey works with residents of Russia, Ukraine, Kazakhstan and Belarus.ySurvey works with residents of Russia, Ukraine, Kazakhstan and Belarus.
Limitations: 1 free active survey with 10 questions and 100 people.and 100 people.
Where to start learning: Create a sample survey .
12. Trint - transcriber.
You can upload not only a document to the service, but also a link to Google Drive or YouTube. The transcriber marks the text by roles.
Limitations: The free version allows you to upload up to three files.
Where to start learning: What is Trint and how does it work?
Free course on product managementct-management
In 3 days you will learn to think like a product and cope more successfully with tasks at work and in life
Start learning for free
13. Uxcrowd is a service for testing and transcription.
Testing is available for both your own users and those from the UXCrowd database. The transcriber marks the text by roles.
Limitations: three hours of transcription, three users for usability testing, 200 of your own users for the first click test.
Where to start learning: How to create tasks for user testing .
14. Google Optimize is a service for testing a website interface.
Google Optimize interface
Here you can conduct A/B and multi-channel testing, collect and analyze data on user behavior on the site.
Limitations: The tool is completely free.
Where to start learning: How to set up an A/B test using Google Optimize - a step-by-step manual .
15. ASO Giraffe is a service for A/B testing of applications.
ASO Giraffe is paid, but the trial includes an infinite number of tests. When registering, you can choose cross-platform testing or "single-platform".
Limitations: There is a free two-week trial.
Where to start learning: How to AB test your App Store assets .
You can learn more about A/B testing in our article . Inside is a template for preparing an experiment.
16. Z-Score - Z-score table and calculator
The service helps calculate the Z-score, which is an indicator of deviation from the average value of a data point. The result will demonstrate how much a particular case differs from the majority.
Limitations: The tool is completely free.
Where to start learning: How to Use the Z-Score Table .
17. Sample Size Calculator - a tool for calculating confidence intervals.
This is a service for calculating the sample size of a study.
Limitations: The tool is completely free.
Where to start learning: instructions are included in the tool.
18. Selects statistics - a tool for calculating statistical significance.
A service for calculating the sample size of a study when you are working with two groups and there are no more than two answer options for a question. You are working with two groups, and there are no more than two answer options for each question.
Limitations: The tool is completely free.
Where to start learning: How the tool works .
19. Evanmiller - A/B testing service
Here you can calculate how many people will be needed for the study, or test the reliability of the hypothesis using the Chi-square test.research, or test the reliability of the hypothesis using the Chi-square test.
Limitations: The tool is completely free.
Where to start learning: A/B testing: looking at conversion vs looking at salesinversion vs look at sales .
20. UsabilityHub is a service for UX research.
Here you can conduct surveys, five-second tests, first-click tests. you are the first click.
Limitations: tests no longer than two minutes.
Where to start learning: guides from UsabilityHub .
21. UXPressia is a service for creating CJM.
You can find many free customer journey map templates here.
Limitations: one CJM, Person and impact map, export only to PNG.
Where to start learning: A simple manual for creating a CJM in UXpressia service in 5 minutes
Design and Prototyping
This section includes tools for developing and testing product prototypes.
22. Figma is a service for interface development and prototyping.
Figma interface
Figma makes it easy to develop an MVP or mockup and conduct usability testing. The designer can create visuals and typography here.
Limitations: two editors, three projects, layout version history is stored for 30 days.
Where to start learning: New to Figma? Get started with "Figma for beginners" tutorials .
23. Invision is a tool for compressing the size of a prototype.
Invision allows you to make the prototype less heavy for devices, so that phones do not slow down when opening the site. To do this, you need to upload interface screenshots, mark buttons and screen changes. After that, you can get a link to the prototype.
Restrictions: no more than three documents.
Where to start learning: InVision V6 Basics
24. Sketch is a prototyping tool.
The tool allows you to create design systems and work on one project with the whole team.
Limitations: 30-day trial available, then $9 per month.
Where to start learning: Get started with your Sketch Workspace .
25. Lookback is a service for remote UX testing.
The service allows testing a website, application or prototype remotely. The participant broadcasts the screen in real time during the call.
Limitations: There is a free 14-day trial, then from $99 per month.
Where to start learning: demo video from Lookback .
Read the best articles on product management
Your email →
Subscribe
Once a week we will send a fresh digest to your email. We are read by 25,000 people
mail. We are read by 25,000 people Organizing teamworky worky work
This section includes tools for organizing teamwork on a project.work on the project.
26. Miro - a board for group work.
Miro interface
Miro is great for brainstorming: each team member can add their own note to the diagram. Vladimir Merkushev from OLX uses the tool to describe and select ideas. He shared his can add their note to the scheme. Vladimir Merkushev from OLX uses the tool to describe and select ideas. He shared histhemtemplate .
Limitations: five boards (when creating a fourth, the first becomes unavailable for editing), no chat.
Where to start learning: Miro: interactive whiteboard for remote teamwork .
27. Lucidspark - a board for group work.
Lucidspark is similar to Miro. Both tools allow you to transfer data between them. The difference is that Miro does not have such a rich library of shapes for building specialized diagrams.
Limitations: three boards for editing, no chat.
28. Notion — workspace.
It can become a company knowledge base, a planner with Kanban boards or a system for storing documentation. There is an option to import from Google Docs and Trello.
Limitations: Five guests can edit documents, no advanced admin rights, and no version history.
Where to start learning: How to start using Notion .
29. Trello is a project management tool.
The workspace consists of columns, among which task cards are distributed. israel email list Files or links can be attached to them. There is an add-on for time tracking.
Limitations: Up to 10 boards and one power-up (e.g. Gmail integration). No calendar or map.
Where to start learning: How to work in Trello .
Let's sum it up
Tools can be expensive, and finding the right one for free takes time. We hope this selection will save you money and a few hours of your life.