Why do you need a content marketing strategy?
Posted: Wed Jan 22, 2025 10:06 am
As content marketing continues to grow in popularity, simply creating blogs and social media posts isn't enough to impact results.
To succeed in content, you need to develop a comprehensive, holistic strategy that will ultimately help you attract a clearly defined audience, drive engagement, and ultimately drive profitable customer action.
By following the detailed guide below, you will be able to determine the main steps needed to develop a solid content marketing strategy for your business.
What is a content marketing strategy?
A strategy is a plan to achieve the goal you have set for yourself. So, what is a content marketing strategy? Let’s distinguish it from some similar terms used in the industry:
Content Marketing Strategy: This high-level strategy involves british student data planning the production and distribution of your brand's content marketing materials.
Content Plan: You'll sometimes hear this referred to as a " content calendar ." A content plan helps you organize your content production in a neat and orderly manner.
We found that 40% of businesses don’t have a documented strategy yet. But why is it important to define and document your content marketing strategy?
It helps you move from chaotic content creation to building an organized system with specific goals, success metrics, and continuous improvement processes.
Of the 1,500 marketers we surveyed for our State of Content Marketing report , 78% of those who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy.
Importance of a documented content marketing strategy
The 5 elements of an effective content marketing strategy
An effective content marketing strategy should include the following five basic elements: audience personas , brand positioning, an owned media value proposition, a business case, and an action plan. Let’s take a look at why these elements are essential and how to proceed with each one.
To succeed in content, you need to develop a comprehensive, holistic strategy that will ultimately help you attract a clearly defined audience, drive engagement, and ultimately drive profitable customer action.
By following the detailed guide below, you will be able to determine the main steps needed to develop a solid content marketing strategy for your business.
What is a content marketing strategy?
A strategy is a plan to achieve the goal you have set for yourself. So, what is a content marketing strategy? Let’s distinguish it from some similar terms used in the industry:
Content Marketing Strategy: This high-level strategy involves british student data planning the production and distribution of your brand's content marketing materials.
Content Plan: You'll sometimes hear this referred to as a " content calendar ." A content plan helps you organize your content production in a neat and orderly manner.
We found that 40% of businesses don’t have a documented strategy yet. But why is it important to define and document your content marketing strategy?
It helps you move from chaotic content creation to building an organized system with specific goals, success metrics, and continuous improvement processes.
Of the 1,500 marketers we surveyed for our State of Content Marketing report , 78% of those who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy.
Importance of a documented content marketing strategy
The 5 elements of an effective content marketing strategy
An effective content marketing strategy should include the following five basic elements: audience personas , brand positioning, an owned media value proposition, a business case, and an action plan. Let’s take a look at why these elements are essential and how to proceed with each one.