What is customer advocacy?
Posted: Wed Jan 22, 2025 9:45 am
This way, social listening can increase customer advocacy by helping you meet new customer needs and build enduring loyalty from the outset.
Customer advocacy nurtures satisfied customers into trusted champions who voluntarily promote and support a brand. This is helpful because people trust people more than traditional, self-centered advertising. When a friend raves about a new skincare product or a family member recommends a car mechanic, we listen.
The 2025 Sprout Social Index™ also indicates a customer desire for bulgaria b2b leads more authentic, non-promotional content from brands. And because customer and brand advocacy are built on relatable stories, inspiring customers to share their own stories and genuine experiences, they further build brand trust.
For example, Brittany Joiner, a long-time user of Trello, is also a customer advocate who’s turned into a natural influencer for the brand. Her YouTube channel and newsletter provide tips on how to use the tool. And now, Trello frequently collaborates with her to create content for their brand channels too.
A post on X from Brittany Joiner promoting her webinar collaboration with Trello.
This is a powerful recommendation for Trello because it’s a personal endorsement. Customer advocates like Brittany use their social platforms to provide insights, share experiences and highlight the brand’s strengths in a way that feels real and relatable.
Customer advocacy nurtures satisfied customers into trusted champions who voluntarily promote and support a brand. This is helpful because people trust people more than traditional, self-centered advertising. When a friend raves about a new skincare product or a family member recommends a car mechanic, we listen.
The 2025 Sprout Social Index™ also indicates a customer desire for bulgaria b2b leads more authentic, non-promotional content from brands. And because customer and brand advocacy are built on relatable stories, inspiring customers to share their own stories and genuine experiences, they further build brand trust.
For example, Brittany Joiner, a long-time user of Trello, is also a customer advocate who’s turned into a natural influencer for the brand. Her YouTube channel and newsletter provide tips on how to use the tool. And now, Trello frequently collaborates with her to create content for their brand channels too.
A post on X from Brittany Joiner promoting her webinar collaboration with Trello.
This is a powerful recommendation for Trello because it’s a personal endorsement. Customer advocates like Brittany use their social platforms to provide insights, share experiences and highlight the brand’s strengths in a way that feels real and relatable.