Facebook user statistics
Posted: Wed Jan 22, 2025 9:31 am
Facebook may have billions of users, but how are these people using the platform? Let’s look at a few vital Facebook user statistics to find out:
3. Over two-third of all monthly users are active daily
Out of the 3.065 billion monthly active users, 2.1 billion belgium b2b leads people use the platform daily. That’s 68.6% of users who spend at least some amount of time daily on the platform.
In other words, there are billions of people your brand could potentially reach every single day. The key is to get ahead of the Facebook algorithm so you can get more organic visibility.
4. Facebook is the most popular site for people to get their news
Out of U.S. adults who regularly look to social media for their news, 30% of them head to Facebook. This is ahead of YouTube (26%), Instagram (16%), TikTok (14%) and X (12%).
Vertical bar graph showcasing the most popular social media networks for news, with 30% of US adults using Facebook for news consumption.
5. Messaging friends and family is still the top activity on Facebook
Over 72% of users say they use Facebook to message friends and family. This suggests that the platform’s “social” factor is still alive and kicking. Other popular activities on the platform are posting/sharing photos and videos (63.5%) and keeping up to date with news and events (58.7%).
A significant number of users (54.3%) follow and research brands and products on Facebook. So although it’s mostly for social, your brand can still use the platform to build authentic connections.
3. Over two-third of all monthly users are active daily
Out of the 3.065 billion monthly active users, 2.1 billion belgium b2b leads people use the platform daily. That’s 68.6% of users who spend at least some amount of time daily on the platform.
In other words, there are billions of people your brand could potentially reach every single day. The key is to get ahead of the Facebook algorithm so you can get more organic visibility.
4. Facebook is the most popular site for people to get their news
Out of U.S. adults who regularly look to social media for their news, 30% of them head to Facebook. This is ahead of YouTube (26%), Instagram (16%), TikTok (14%) and X (12%).
Vertical bar graph showcasing the most popular social media networks for news, with 30% of US adults using Facebook for news consumption.
5. Messaging friends and family is still the top activity on Facebook
Over 72% of users say they use Facebook to message friends and family. This suggests that the platform’s “social” factor is still alive and kicking. Other popular activities on the platform are posting/sharing photos and videos (63.5%) and keeping up to date with news and events (58.7%).
A significant number of users (54.3%) follow and research brands and products on Facebook. So although it’s mostly for social, your brand can still use the platform to build authentic connections.