Check your push notifications: if the indicators are lower than these
Posted: Wed Jan 22, 2025 9:22 am
Former Senior Product Manager of Yandex, VK and Zen Anastasia Moskovchenko spoke about different types of notifications and shared practices for creating engaging push notifications to improve user metrics.
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What is push
Push notifications, or pushes, are pop-up messages mexico telegram database that appear in your browser, on your desktop, or in the notification area of your smartphone. In this article, we're talking about mobile pushes, although many of the recommendations apply to other types of notifications.
Push notifications are used to attract the user's attention and make them perform a target action: for example, open an application. Push notifications are limited in text volume.
In addition to text, you can add images, emojis, and links to push notifications.
Total
Push notifications are a bottomless pit of growth for product metrics. There is always room for improvement in push notifications. Every time it seems that all ideas have been exhausted, new hypotheses appear.
Visual elements are a must: each notification should contain an image and an icon. This helps to attract the user's attention.
It is better to entrust the writing of texts for push notifications to algorithms. This eliminates subjective taste and excessive marketing influence.
Good indicators for push notifications are a CTR of 10% and daily activity of 30% of users who came from notifications. If the indicators are lower, it's time to change something.
Subscribe to RB.RU in Telegram
What is push
Push notifications, or pushes, are pop-up messages mexico telegram database that appear in your browser, on your desktop, or in the notification area of your smartphone. In this article, we're talking about mobile pushes, although many of the recommendations apply to other types of notifications.
Push notifications are used to attract the user's attention and make them perform a target action: for example, open an application. Push notifications are limited in text volume.
In addition to text, you can add images, emojis, and links to push notifications.
Total
Push notifications are a bottomless pit of growth for product metrics. There is always room for improvement in push notifications. Every time it seems that all ideas have been exhausted, new hypotheses appear.
Visual elements are a must: each notification should contain an image and an icon. This helps to attract the user's attention.
It is better to entrust the writing of texts for push notifications to algorithms. This eliminates subjective taste and excessive marketing influence.
Good indicators for push notifications are a CTR of 10% and daily activity of 30% of users who came from notifications. If the indicators are lower, it's time to change something.