Therefore, it is (Search Engine Optimization) optimizations to appear in the top positions on Google organically.
78% of consumers will buy from the first company that answers their questions and, better philippine cellphone number yet, put price second.
Investing in SEO increases your website traffic, converts visitors into leads effortlessly and also positions your brand as a reference in the sector, since, in addition to the solution, it also offers help through Content Marketing.
Integrate all the above actions
If each isolated action already brings results, imagine the return of integrating them into a complete marketing strategy.
Let's assume our hypothetical company, ABCSolar, invests in paid traffic through Facebook and Google.
Conversion campaigns lead to a landing page where your lead will show interest by filling out a quote form.
The same happens when you invest in SEO and your company appears in the top positions of a Google search organically.
From the moment of conversion, we classify this person as a lead and they become an opportunity.
Once there is an opportunity, the goal now is to nurture the lead and guide them through the funnel to the sale.
It's cheaper, faster, you talk to those who are interested and your sales team receives much more qualified and assertive opportunities.
BONUS: THE BEST STRATEGY TO CLOSE YOUR FIRST SALE WITHOUT ANY CUSTOMERS
I just started, put the strategies into practice and got my first leads. How can I differentiate myself from the competition and close the sale even though I haven't delivered any projects?
A strategy that will help you close your first sale is to establish a discount and negotiate the value of the plant at cost price.
This will greatly increase your chances of selling solar energy projects, because very few companies will offer a low price like this and, despite not having a large profit margin, you will already have a project in your portfolio and will be able to present it in the next negotiations.
Don't focus on the return on the first customer
It is important to remember that when you do not have any customers, sales become more difficult, but every solar energy company goes through this moment.
Don't set your expectations too high, because, on average, you will be able to close a project with margins of around 20% to 30% and this is a good value to start with.