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Posted: Wed Jan 22, 2025 8:59 am
Website promotion on AJAX
SEO
SEO
Evgeniy Letov
The maddened ancient Greek Ajax kills himself. Hopefully, the fate of Ajax technology will be more cheerful.
The maddened ancient Greek Ajax kills himself. Hopefully, AJAX technology will have a happier fate.
When promoting a site made using AJAX, indexing problems arise.
Does this mean we should abandon new technologies? Not at all. Let's figure it out.
Content
What is AJAX and why is it used?
Pros
Cons
Example
How to make a site indexed
1. Method from Yandex (and for Yandex)
Pros of the method
Cons
2. Method from third-party services
Pros
Cons
3. "The Middle Way"
Principle
Example
Pros
Cons
How are things at Google?
Case: Successful Indexing of a JavaScript and Flash Website
Problem
Solution
Conclusion
What is AJAX and why is it used?
How a "regular" website works:
A page appeared in the browser.
The user clicks on the link.
The old page disappears. The user sees a blank sheet.
Go to point 1.
How does the AJAX site work:
A page appeared in the browser.
The user clicks on the link.
A specific fragment of the chinese overseas australia database is changed.
The AJAX page has a built-in JavaScript program that can download small portions of data from the server and display them in the right places.
Pros
Almost instant loading without flashing "white" window.
The load on the server is reduced.
"Seamless" user experience. Smooth transition from one page to another. The user wants to stay on the site, not go for tea / to social networks.
Cons
A website is not text, it is a program. Search robots want to see text.
When JavaScript is disabled (albeit rare), the user sees a blank page.
The complexity of design and development increases many times over. AJAX site costs more.
SEO
SEO
Evgeniy Letov
The maddened ancient Greek Ajax kills himself. Hopefully, the fate of Ajax technology will be more cheerful.
The maddened ancient Greek Ajax kills himself. Hopefully, AJAX technology will have a happier fate.
When promoting a site made using AJAX, indexing problems arise.
Does this mean we should abandon new technologies? Not at all. Let's figure it out.
Content
What is AJAX and why is it used?
Pros
Cons
Example
How to make a site indexed
1. Method from Yandex (and for Yandex)
Pros of the method
Cons
2. Method from third-party services
Pros
Cons
3. "The Middle Way"
Principle
Example
Pros
Cons
How are things at Google?
Case: Successful Indexing of a JavaScript and Flash Website
Problem
Solution
Conclusion
What is AJAX and why is it used?
How a "regular" website works:
A page appeared in the browser.
The user clicks on the link.
The old page disappears. The user sees a blank sheet.
Go to point 1.
How does the AJAX site work:
A page appeared in the browser.
The user clicks on the link.
A specific fragment of the chinese overseas australia database is changed.
The AJAX page has a built-in JavaScript program that can download small portions of data from the server and display them in the right places.
Pros
Almost instant loading without flashing "white" window.
The load on the server is reduced.
"Seamless" user experience. Smooth transition from one page to another. The user wants to stay on the site, not go for tea / to social networks.
Cons
A website is not text, it is a program. Search robots want to see text.
When JavaScript is disabled (albeit rare), the user sees a blank page.
The complexity of design and development increases many times over. AJAX site costs more.