Create and deliver compelling content

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The first step to consolidate your international marketing plan is to get international contacts . There is no doubt that attending trade fairs and congresses is a great resource for establishing professional links and increasing our database. But what if I told you that there is a methodology to attract foreign contacts without leaving your home ? Yes, you know perfectly well the importance of the Internet and you trust that, through a good digital footprint, international contacts can arrive on their own. You may have a multilingual website; perhaps you share specific content for other markets and you may even have a presence on social networks at an international level. But have you put yourself in the shoes of these hypothetical new leads ? Do you think you offer enough value for them to give mexico phone number search you their contact information? Think again.






When establishing a strategy to attract international contacts, we must keep in mind that it is very difficult to get people to trust us without offering anything in return . The Internet is a tremendously competitive space. You are no longer competing with companies from each country; you are competing in a globalized world . Now you must put yourself in the shoes of your ideal client and think about whether your offer will interest them enough to leave their contact. You must be able to generate content that surprises, is educational and is innovative. In short, you need to establish an Inbound Marketing approach : the strategy that improves attraction and establishes bridges to convert visitors into leads.



Why can Inbound Marketing help my international contact list grow?


Inbound marketing is based on establishing a work dynamic that, through content, allows you to improve the profitability of your business. This methodology focuses on a series of steps: attraction, conversion, sale and loyalty. It is extremely complicated to go from attraction to sale; therefore, the concept of conversion: visitors - business contacts, is of great interest. By following these tips, you will be able to see your list of international contacts grow: