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YouTube ads earnings analytics and metrics to track

Posted: Wed Jan 22, 2025 8:55 am
by fomayof928@mowline
For the sake of your budget and performance, austria b2b leads keeping a close eye on your paid YouTube analytics is crucial to make the most of your ad spend. Especially as Google continues to experiment with new ad types and formats.

Ad earnings: The total estimated earnings (net revenue) from all Google-sold advertising sources for the selected date range and region

Earnings: The total estimated earnings (net revenue) from all Google-sold advertising sources as well as from non-advertising sources for the selected date range and region

Red partner revenue: The total estimated revenue earned from YouTube Red subscriptions for the selected report dimensions. It reflects earnings from both music and non-music content

Ad type: The format of the ad in question and its buying platform

Ad impressions: The number of verified ad impressions served

Monetized playbacks: The number of instances when a viewer plays your video and sees at least one ad impression. A monetized playback is counted if a viewer is shown a pre-roll ad but quits watching the ad before your video ever starts.

Playback-based CPM: The estimated gross revenue per thousand playbacks