How to analyze price and non-price factors of demand
Posted: Sun Dec 22, 2024 6:44 am
To understand how to identify factors that determine demand for goods depending on territorial and socio-demographic characteristics, the following will help:
Demographic metrics . Thanks to open access to Rosstat information, it is possible to assess the natural population growth and the migration processes that occur.
Economic forecasts . A rough telegram dating philippines understanding of the onset of inflation and the volume of changes in the population's income will help to correctly assess the economic situation and plan actions depending on changes in the purchasing power of clients.
Monitoring trends makes it possible to assess the growth of seasonal demand for goods and services and the influence of fashion on purchasing choices.
Brand Monitoring
Source: shutterstock.com
Conducting a competitor analysis shows what analogues of the product are presented on the market, their cost and volumes. Marketers often use the SWOT analysis method.
Marketing research that allows you to determine target groups of buyers, as well as demand factors for specific groups of goods that are of interest to the organization's expert.
Correlation and regression analysis allows us to forecast changes in demand and price and non-price factors influencing it.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions about Pricing Factors
We answer the most frequently asked questions on the topic of price factors.
How do price demand factors change consumer behavior?
Since it has become known through experience that the main criteria that people pay attention to when choosing a product are price and saving money, it is necessary to study all factors that influence changes in demand through the prism of the consumer savings model.
An example of the work of price and non-price factors of demand can be the purchase of goods on promotional offers and discounts. This strategy is one of the most popular for saving resources. The buyer can clearly formulate his need, including among goods in the high-price segment of the market, for the purchase of which he has a desire and need.
With the help of such tools as promotions and discounts, it becomes possible to switch the consumer's attention between brands that compete with each other. For example, if several companies simultaneously produce Krakow sausage, then the buyer is more likely to choose the one that is on sale.
Demographic metrics . Thanks to open access to Rosstat information, it is possible to assess the natural population growth and the migration processes that occur.
Economic forecasts . A rough telegram dating philippines understanding of the onset of inflation and the volume of changes in the population's income will help to correctly assess the economic situation and plan actions depending on changes in the purchasing power of clients.
Monitoring trends makes it possible to assess the growth of seasonal demand for goods and services and the influence of fashion on purchasing choices.
Brand Monitoring
Source: shutterstock.com
Conducting a competitor analysis shows what analogues of the product are presented on the market, their cost and volumes. Marketers often use the SWOT analysis method.
Marketing research that allows you to determine target groups of buyers, as well as demand factors for specific groups of goods that are of interest to the organization's expert.
Correlation and regression analysis allows us to forecast changes in demand and price and non-price factors influencing it.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions about Pricing Factors
We answer the most frequently asked questions on the topic of price factors.
How do price demand factors change consumer behavior?
Since it has become known through experience that the main criteria that people pay attention to when choosing a product are price and saving money, it is necessary to study all factors that influence changes in demand through the prism of the consumer savings model.
An example of the work of price and non-price factors of demand can be the purchase of goods on promotional offers and discounts. This strategy is one of the most popular for saving resources. The buyer can clearly formulate his need, including among goods in the high-price segment of the market, for the purchase of which he has a desire and need.
With the help of such tools as promotions and discounts, it becomes possible to switch the consumer's attention between brands that compete with each other. For example, if several companies simultaneously produce Krakow sausage, then the buyer is more likely to choose the one that is on sale.