The average person receives around 121 emails a day.
One consequence of this is that it won't be long until another message removes your email from the first page of the recipient's inbox. When this happens, your subscriber no longer sees your newsletter as soon as they open your emails and might forget to read it or never know you sent it in the first place.
Resending unread emails can fix this problem and increase your overall open rates. Don't overdo it, though: spamming your subscribers with the same newsletter may trigger a negative response philippines email address list trigger a spam filter. Resending once a day or two afterwards will be enough to increase open rates without annoying your subscribers.
Gamify Engagement
Gamification can be an effective way to give subscribers more reasons to engage with your newsletter.
At the most basic level, gamification adds an intrinsically fun or satisfying experience to opening your email. This could be as simple as adding virtual scratch card effects to reveal discounts or asking subscribers a quick trivia question to reveal a code or link.
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Incorporating fun interactive elements and simple games into an email is a great way to boost engagement, but implementing these features takes time and money. It's a good idea to focus on ideas that can be repurposed or serve as templates for interactive content in future newsletters.
Focus on Content
Discounts, deals, and loyalty rewards are a great incentive to drive more subscriptions, but valuable content decides whether your audience keeps reading long-term. The value of content comes from the entertainment or useful information subscribers get from your newsletter.