Recently, Yandex has a new feature – product listing for online stores. Previously, a turbo page transition meant showing a product card with infinite scrolling, but now it refers to product categories. Moreover, this feature is automatically enabled for all sites with configured turbo pages.
In connection with the above-described guatemala telegram database changes in search engine optimization, the following trends have emerged:
development of the “expertise, authority, reliability” (EAT) assessment in search systems ;
development of voice search and the dominance of mobile internet. Most SEO specialists still think in terms of desktop and ignore the setting of regular monitoring of positions in mobile search results, which is objectively becoming the highest priority;
increasing the transparency of SEO services .
In conclusion about the changes in SEO, we will remind you that it takes a lot of time to conquer the TOP of search results, there are no immediate 100% solutions to this problem and none are expected. It is necessary to monitor all updates. There are simply no minor or unimportant things in promotion.
Internet Advertising in 2020
Advertising opportunities are expanding year after year, there are more and more formats, and interest targeting is becoming broader. The main changes we have come to 2020 with are:
Yandex innovations:
turbo pages not only for mobile ads, but also for desktop ones;
Direct's new format is a media campaign on the Main Page. This will make image advertising cheaper;
online chats in Yandex.Market and Yandex.Direct on search. Now users have the opportunity to contact the company via an online consultant and clarify all the details about the product or service;
audio advertising in Yandex.Direct;
increasing the number of quick links and, as a result, expanding the ad. In the premium block on the search, you can now add 8 quick links with a description instead of 4;
interest targeting in YAN;
displaying photos via Yandex.Collections. New company in Yandex.Direct – “Content Promotion”.
Google innovations :
Listing of products of online stores
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