Application-to-Person messaging is a type of short message service (SMS) communication technique whereby a software application that’s run by an enterprise sends a text message to a consumer’s device. For this reason, A2P SMS is also known as business SMS, or enterprise SMS.
Application-to-person messaging sits in kenya whatsapp number data contrast to P2A or person-to-application messaging, where a customer initiates an SMS conversation with a software application. Viewers voting for their favorite reality show contestant in a setting like Big Brother is an example of this.
In an A2P SMS scenario, communication between the enterprise and the consumer is typically one-way, with messages not requiring a direct response. This makes application-to-person messaging ideal for business use cases like marketing campaigns, the sending of promotional codes, appointment reminders, bank alerts, and shipping notifications.