This technique is often used by various credit organizations

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To formulate a competent USP, you should remember Chekhov's "brevity is the sister of talent." And in order to maintain the content, rely on one of the following templates when composing a unique selling proposition:

Solution + guarantee. Identify your customer’s problem or need and offer a solution, accompanied by guarantees. For example:


Target audience + problem + solutions. Mark your armenia telegram database target audience and present a service for them:


People will notice that you are addressing them and will be more attentive to the offer. Note that the narrower the target audience, the more precisely you should indicate how you are helping them.

Unique/important characteristic + need.

There is no need to strictly follow the suggested templates, creativity in the USP is welcome, but it is important to always remember the client's benefit. It is necessary to always demonstrate to him what he will receive. Remember the example from the marketing "bible" of Philip Kotler? "You need to sell not a drill, but a hole in the wall."