How to use a sales funnel in contextual advertising
Posted: Wed Jan 22, 2025 7:10 am
5. Sales funnel in contextual advertising
Contextual advertising is one of the marketing tools. Use the funnel to understand how to improve the effectiveness of advertising.
Read also:
What is a digital contextual advertising funnel?
5.1 How contextual advertising works
Potential customers search for a product or service in search engines. You determine for which queries you want to show your ad. Advertisements can be placed on search engines, websites or social networks.
You need to set up the appropriate funnel stages within your ad campaign. For example, you can create separate ads or landing pages for each funnel stage and track performance metrics.
Test different ad variations, headlines, descriptions, and landing pages to determine which combinations work best. Track conversions to see which ad variation is best.
6. Funnel for attraction
This is a special funnel that focuses on attracting potential teacher phone number data and turning them into leads. This is necessary when the customer makes a purchase decision not immediately, but after a long time or after testing the product. In this case, the funnel will not be built "from money to money", but only until the creation of an application for a demo product. The funnel consists of stages where the consumer leaves their contact information or shows interest in the product.
How to use a lead funnel to increase leads?
Create engaging content that will provide value to your target audience.
Use marketing channels such as social media, content marketing, and search engine optimization to drive traffic.
Create lead magnets that will motivate potential customers to leave their contact information.
Establish a system for further interaction with leads.
For example, an attraction funnel can be used for landing pages with offers of free content. In exchange for contact information, organizing webinars or giveaways to collect contacts. And also setting up retargeting campaigns to re-attract visitors who have shown interest in your product.
Contextual advertising is one of the marketing tools. Use the funnel to understand how to improve the effectiveness of advertising.
Read also:
What is a digital contextual advertising funnel?
5.1 How contextual advertising works
Potential customers search for a product or service in search engines. You determine for which queries you want to show your ad. Advertisements can be placed on search engines, websites or social networks.
You need to set up the appropriate funnel stages within your ad campaign. For example, you can create separate ads or landing pages for each funnel stage and track performance metrics.
Test different ad variations, headlines, descriptions, and landing pages to determine which combinations work best. Track conversions to see which ad variation is best.
6. Funnel for attraction
This is a special funnel that focuses on attracting potential teacher phone number data and turning them into leads. This is necessary when the customer makes a purchase decision not immediately, but after a long time or after testing the product. In this case, the funnel will not be built "from money to money", but only until the creation of an application for a demo product. The funnel consists of stages where the consumer leaves their contact information or shows interest in the product.
How to use a lead funnel to increase leads?
Create engaging content that will provide value to your target audience.
Use marketing channels such as social media, content marketing, and search engine optimization to drive traffic.
Create lead magnets that will motivate potential customers to leave their contact information.
Establish a system for further interaction with leads.
For example, an attraction funnel can be used for landing pages with offers of free content. In exchange for contact information, organizing webinars or giveaways to collect contacts. And also setting up retargeting campaigns to re-attract visitors who have shown interest in your product.