Choose one display font for your headlines and another font for your subheadlines and body text. Make sure to choose fonts for your graphics that complement the ones you use for your email text. You can use canva's pre-existing font combinations to find beautiful combinations. To view these font combinations, head to the left side of the online editor, click on text, and scroll down to find the selection. Gif showing canva typography source: canva use a clear visual hierarchy visual hierarchy is a design principle that orders elements according to their importance for easier reading.
While visual hierarchy can be complex, there chinese overseas africa number data are some simple steps you can take to ensure your images follow best practices. by making them large and placing them in the center make the most important text appear larger than the secondary text remember that people read from left to right and top to bottom, so arrange elements in a way that follows this pattern. Use contrasting colors to highlight specific elements use the rule of thirds, which involves dividing your chart into equal-sized squares and placing important elements at the focal points where the lines intersect.
Use white space around elements in your image to make them clear and highlight important sections. The following email header template from canva is a good example of an email graphic that follows the principles above: it’s divided into thirds, uses plenty of white space, has contrasting colors, and the most important images and text are larger than the other graphic elements. The result is an eloquent and easy-to-understand graphic. Email header showing visual hierarchy best practices source: canva incorporate wit and humor wit and humor can help you connect with your customers and add value to your content.