So what's going on?
Posted: Wed Jan 22, 2025 7:00 am
Let's start with Facebook, which has probably suffered the greatest audience losses. According to various estimates, the platform has lost about half of its Russian users. Considerable toxicity, acquired as a result of the official permission to call for violence against Russian military personnel, together with traditionally not the most friendly usability, have added to the effect of technical blocking, and now netherlands telegram number database Facebook, apparently, is finally falling out of Russian reality.
Instagram looks much more alive, and due to de-advertising, even freer. And now, when more and more people are mastering VPN, and in addition, a clarification was issued that the blocking does not limit the actions of individuals and legal entities not participating in activities prohibited by law to use software products of the Meta company, people have slowly begun to return. And some have the impression that the funeral of the #1 social network, which took place in Omsk, was hasty.
The Omsk Union of Funeral Services has made a video demonstrating high professionalism and respect for brands that have passed away...
Nevertheless, the reach has fallen by 3-4 times. Yes, it should be taken into account that when the special operation was announced, the reach soared, but from March 14 to 20 it fell by half and is now continuing to roll back slightly. In general, the forecasts are not encouraging. The trends towards import substitution, active PR of Rosgram, and most importantly, the temptation to build a Chinese model, where 2-3 national holdings control the entire media space on the Internet, hint at the fact that even in our bright future, the beloved "Insta" as we knew it will not exist.
Instagram looks much more alive, and due to de-advertising, even freer. And now, when more and more people are mastering VPN, and in addition, a clarification was issued that the blocking does not limit the actions of individuals and legal entities not participating in activities prohibited by law to use software products of the Meta company, people have slowly begun to return. And some have the impression that the funeral of the #1 social network, which took place in Omsk, was hasty.
The Omsk Union of Funeral Services has made a video demonstrating high professionalism and respect for brands that have passed away...
Nevertheless, the reach has fallen by 3-4 times. Yes, it should be taken into account that when the special operation was announced, the reach soared, but from March 14 to 20 it fell by half and is now continuing to roll back slightly. In general, the forecasts are not encouraging. The trends towards import substitution, active PR of Rosgram, and most importantly, the temptation to build a Chinese model, where 2-3 national holdings control the entire media space on the Internet, hint at the fact that even in our bright future, the beloved "Insta" as we knew it will not exist.