What are price assets (price display options)?

[ishanijerin1]

[Google Ads] What are price assets (price display options)?
Hello! I'm Furukawa from iTrigger!
Do you know about price assets (formerly price display options) in Google Ads?

It's often said that you should set all the ad display options you can! But
honestly, even if you've set the main image display options and site links, I'm sure there are many people who say, "I know it's there, but I don't know how to use it specifically..."

In this article, I'll explain price how you can use this database effectively assets (price display options) with concrete examples!

table of contents

What are price assets (formerly known as price display options)?
Benefits of setting price assets
Price asset submission guidelines
How to set up price assets
Example of using price assets
summary
What are price assets (formerly known as price display options)?
First of all, a price asset is an option that displays the price of a product or service and a brief description below the ad. You

can display product price information to search users and direct them to a page.
Google Ads has recently unified the name from "Display Options" to "Assets", so many people may understand what " Price Display Options " means.

▼How price assets (price display options) look



Benefits of setting price assets
Increase the screen occupancy of your ads, making them more visible to users
Compared to other ad display options, the display area is larger, making it easier to appeal to users.

Text ads give you more space to showcase your various products and services.

Many users search to find out the price of a product or service.

Google Ads Help
First of all, the display options are said to improve "visibility . "
If you add assets, not just text ads, they will be more likely to catch the user's eye. Also, price assets are characterized by their larger display area compared to other display options.

When trying to buy a product in the first place, it would be nice information for the user if the price, which they would definitely check, was displayed.

Improved click-through rates are expected
By being able to introduce the types of products and services you offer, users will be able to understand your products more easily, which will increase your click-through rate and lead to increased sales of your services.

Google Ads Help
Price assets can display a brief description of the product in addition to the price. This
can help users better understand the product and increase the chances of them making a purchase.

Shorten the path to conversion
The price menu shows the products and services directly, so they are more likely to be clicked on.

By shortening the path to conversion, it also helps prevent users from abandoning the site.

Google Ads Help
This ties back to what we have explained so far, but because product details are clearly displayed, they are more likely to be clicked on, which results in quicker redirection to the desired page, which can lead to conversions.