Types of target audiences

[phonenumber]

A callout card defining a target audience that says, "A target czechia business email list audience is the group of people you want to purchase your products or services. This group is defined by certain demographics and behaviors, which can be segmented into specific personas."
Different channels in your marketing strategy (e.g. TikTok, billboards, Facebook, radio ads) will be a better fit for some of your personas than others. Understanding the different types of target audiences is helpful in creating useful personas and strategizing where to best communicate with them.

Within your main marketing target audience there are sub-groups of people who share unique characteristics. Exploring these sub-groups, or types, helps you create specific personas. Here are the most common five.

Demographics
This is likely the target audience type you’re already familiar with. You can create target audiences based on things like age, location, marital status and gender identity. A married Millennial based in a large coastal city will have different needs than a single Gen-Z at a midwest university.

Social media demographics vary by channel.For example, according to Statista, 18% of TikTok’s global audience is women aged 18-24. The same group makes up only 8.9% of Facebook’s worldwide users.

Psychographics
Psychographics are used to group a target audience by belief systems, values, interests and more. Often, these characteristics are what defines your customers’ motivations, challenges and needs. If your brand offers an alternative health remedy, your audience’s beliefs and values likely reflect an openness to natural medicine and a priority on wellness. In many cases, your target audience wants to see that your entire brand speaks to their beliefs, not just through a single product. A Q2 2024 Sprout Pulse Survey found that more than 40% of consumers will unfollow brands whose values don’t align with their beliefs. Tapping that connection is key to building ongoing brand loyalty.