twitter.com/pjvmHD3wcw — Ashton (@CloudedAshes) October 24, 2023 Similar to the Duolingo and Peacock campaigns, the press release was somewhat credible and even welcomed by many Tinder users. TINDER DO NOT BE ABLE TO TAKE PHOTOS OF MAN HOLDING FISH NOOOO pic.twitter.com/eu3fTdONpx — t (@cIitarek) March 30, 2023 So how do you create a newsworthy, shareable prank for your next April Fools’ Day event? Why not start by brushing up on your internet knowledge and studying existing memes that are relevant to your brand? Additionally, sharing a prank via a press release is a great way to get press coverage and increase engagement and brand awareness across the internet.
Media coverage: ✓ Involve leadership A tasty list of belgium fax number in any April Fools' Day recipe includes corporate support. This approach can be very effective if you can find important people in your organization to work with you to produce compelling, somewhat believable content. Vegan bacon brand La Vie decided to capitalize on this by releasing a video with its CEO.
The campaign? They went against their biggest core values and started selling meat. The brand announced its entry into the meat market on April Fools' Day, pretending to launch "animal bacon" called "La Mort." The brand released a tongue-in-cheek video with CEO Nicolas Schweitzer front and center explaining why they’re getting into the meat business.
Media coverage: ✓ Involve leadership
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