How can Google reviews affect your business?

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Google is, without a doubt, the main tool that users use to search for a business that they do not yet know. Whether it is a restaurant they want to try, a company they want to contact... before making contact, a first value judgment is made through Google.

That's why Google reviews have become a powerful weapon : consumers place a lot of trust in the opinions of others they see as their equals. This means that, although you don't have complete control over what your customers say, you must manage these comments to take advantage of them.

Continue reading this article if you want to find out how to do it.

How to encourage reviews of your business?
Getting positive reviews can seem difficult, as for them to be valuable they must be organic and honest . It is useless for employees of the same company to write fake reviews. The more detailed a comment is, the more it reflects its veracity and will influence potential customers to a greater extent.

Now, how to get reviews on Google? Here are some tips:

Make sure you provide a quality service or product. No matter what belarus whatsapp lead incentives we give our customers, if they are not satisfied with what they receive, they will never write a good review. Care about your customers' satisfaction.
Invite your customers to write a review. If they are satisfied at the end of the service, they will most likely not have any problems. You can follow up via email or include a QR code in your physical store, for example.
Respond to existing reviews. If the comments on your Google page have feedback, your customers will feel valued and heard. Plus, it will encourage conversation and build community.
Encourage participation through incentives. You can offer discounts on the next purchase, for example. However, make sure that what you offer complies with Google's policy.
These steps can help you get positive reviews, but in most cases, it's impossible to avoid negative comments. If this happens, what should we do?

google reviews

How to deal with negative reviews on Google
No matter how hard we try, we can't guarantee that our customers will always be satisfied. So when the inevitable happens and we receive criticism in our business, knowing how to handle it can make all the difference.

Here are some recommendations:

It is always better to respond than not to . This demonstrates professionalism and commitment to the customer's concerns. Indeed, responding to this review as soon as possible projects our assertiveness.
Maintain a respectful tone and demonstrate empathy for the client's situation.
If possible, you can offer a solution to the problem.
If you feel it is appropriate, you can also redirect the conversation to a private channel.
Can reviews be deleted on Google?
If you think a comment is inappropriate, you canreport it to GoogleHowever, in accordance with their transparency policy, they will only remove it if it is deemed to be spam or offensive.

In this way, Google guarantees the integrity of the review system and protects the tool from being manipulated.

How to get the most out of reviews?
Once you have built your review network, there are several ways to monetize it:

Share your reviews on social media.
Add your reviews to your website.
Use reviews in SEM ads. If you don't know the details yet,difference between SEO and SEM, you can discover it on our blog.
Use reviews in your marketing emails.
Ultimately, Google reviews are really beneficial forgenerate leads. Use them to your advantage and foster a positive relationship with your community.

If you liked this article, we invite you to continue reading ourblogHere you will find posts on related topics, such asWhat are sales KPIs?and how to use them.