Voice Search is not a revolution, it is a habit

[seonajmulislam00]

Voice searches are no longer a novelty and the marketing strategy that will be most transformed by this new way of searching on the Internet will be SEO.

According to data collected by Google, voice searches are becoming an increasingly common habit: 41% of adults (and 55% of teenagers) use voice searches daily . Additionally, voice searches represent approximately 20% of total searches registered on the search engine .

Part of the rise of voice search is due to the shift in speed and the need for instantaneousness, as speaking is naturally faster than typing . And so, voice searches are more efficient at solving users’ needs. The faster you search for something, the faster the results will appear.

The data suggests that voice search is not a passing trend, but a habit that is here to stay . And like all new consumer habits, it will impact different marketing channels. Let's see how.

Voice Search Devices
While the first thing that comes to mind is that voice Croatia Phone Number Lead searches are done only through cell phones , there are other devices that promote this type of searches.

For starters, computers . At least 25% of searches on Windows are done by voice . It's a surprising figure, but Cortana is very popular — at least in the 8 languages ​​in which it is available.

On the other hand, the natural way to use smart speakers is precisely through voice searches. According to an NPR survey, most people who buy one (be it the Google Home, the Amazon Echo or the Apple Homepod) are very satisfied, considering it to be a very useful household appliance . It is another trend that shows that smart speakers have every chance of becoming the next essential household appliance .

How does Voice Search affect content?
In 8 years, voice searches have multiplied by 34. And with this growth rate, it is expected that by 2020 Voice Search will represent 50% of total searches .

Whether or not these predictions are accurate, the truth is that voice is replacing the keyboard when it comes to searching .

And with voice, people are searching differently, at different times, and for different things than they would through a keyboard. That's why one of the digital marketing strategies that will be greatly affected by this search transformation will be SEO .

Tweet this “Voice is replacing the keyboard when searching the Internet, and therefore, it is changing the way we search.”

So how does Voice Search affect SEO? Well, in at least two ways.

First of all, searches will take longer . In general, people use searches or voice messages because it is faster than typing, but the truth is that this way they end up using many more words than they would if the message were written. Phew, you are probably remembering that friend who sends WhatsApp audios that average 3 minutes long.

Secondly, searches will become more conversational . What this means is that the language used will become more like natural language, that of conversations, and less like computer language. For example, a search that a few years ago was, on the keyboard, “yamaní rice properties” could well be searched in a more natural way: “Ok, Google, what are the properties of yamaní rice?” To recap: longer, more conversational, in a more natural language.