Essential aspects for creating a beneficial brand identity
Posted: Wed Jan 22, 2025 4:20 am
In order to guide you well when creating a positive brand identity, it is necessary to comply with certain aspects that have become a kind of mantras of effective communication.
Define the foundations of the company: mission, vision and values.
The company mission can be understood as “What are we doing here?” Ultimately, it should be your reason for being in the world; what you are going to contribute as a brand. A mission is not to quality directors email lists generate a lot of sales. That is just a metric about the health of your company. But neither is it to put something super aspirational and unrealistic like “generate an impact on the world by helping to end hunger with the sale of our t-shirts.” This mission would only make sense if the entire core and objective of the company was precisely that. The virtue, in this case, is located in a tangible and achievable mission such as “promote a sustainable lifestyle through the sale of ecological t-shirts.”
We understand the company vision as “Where do we want to be? Where do we see ourselves in 10 years?”. It should be our aspiration, the main objective that we set ourselves as a company, and it should be closely aligned with the brand philosophy that we have established. Again, it should be something achievable and tangible. It is useless to say that we want to become the reference brand in the soft drinks sector in the next 10 years if we are a small company that has just been born, since the chances of achieving this are really ridiculous. The idea is that it serves as a reminder and that, when the date arrives, we analyse how far we have fallen from our objective. It should always be slightly above what we believe we can achieve but without going overboard.
Company values are essential to building a strong brand. They are known as part of the quality of the company. If you don't have clear values to follow, you are not a company, you are a profit-generating machine without identity.
Define the foundations of the company: mission, vision and values.
The company mission can be understood as “What are we doing here?” Ultimately, it should be your reason for being in the world; what you are going to contribute as a brand. A mission is not to quality directors email lists generate a lot of sales. That is just a metric about the health of your company. But neither is it to put something super aspirational and unrealistic like “generate an impact on the world by helping to end hunger with the sale of our t-shirts.” This mission would only make sense if the entire core and objective of the company was precisely that. The virtue, in this case, is located in a tangible and achievable mission such as “promote a sustainable lifestyle through the sale of ecological t-shirts.”
We understand the company vision as “Where do we want to be? Where do we see ourselves in 10 years?”. It should be our aspiration, the main objective that we set ourselves as a company, and it should be closely aligned with the brand philosophy that we have established. Again, it should be something achievable and tangible. It is useless to say that we want to become the reference brand in the soft drinks sector in the next 10 years if we are a small company that has just been born, since the chances of achieving this are really ridiculous. The idea is that it serves as a reminder and that, when the date arrives, we analyse how far we have fallen from our objective. It should always be slightly above what we believe we can achieve but without going overboard.
Company values are essential to building a strong brand. They are known as part of the quality of the company. If you don't have clear values to follow, you are not a company, you are a profit-generating machine without identity.