The difference between conversational marketing and traditional marketing
Posted: Wed Jan 22, 2025 4:04 am
Traditional marketing methods take a haiti b2b leads monologue approach, with the brand talking “at” the target audience, rather than “to” them. Conversational marketing, on the other hand, introduces a dialogue which is often initiated by the customer. It enables brands and customers to engage with each other in a more human and interactive way.
Another key difference is that conversational marketing happens in real time. It’s not scheduled weeks or months in advance. Rather, it takes place when and where the customer requires it.
As a result, conversational marketing is highly personalized for each customer interaction. There is no one-size-fits-all approach because it requires the brand to pivot based on the specific situation.
Benefits of conversational marketing
Conversational marketing has the power to set your business apart from your competitors. Plus, customers greatly appreciate the opportunity to talk to your brand. In a recent study, the number of times buyers expressed gratitude through chat nearly doubled from 2022 to 2023, creating a level of audience engagement that deepens loyalty and generates revenue. Here are some of the other ways conversational marketing can benefit your organization.
Improve customer care
A key characteristic of conversational marketing is that it’s personalized based on the needs of the customer. You can improve the level of customer care by tailoring engagements based on highly specific scenarios. For example, if a customer is having a technical issue with your product, conversational marketing can help them resolve their specific pain point in a quick and convenient way. All the customer has to do is reach out to your brand, such as through social media, where you can discuss the issue in order to resolve it. Zappos is a brand that frequently responds to customer issues on social media.
Another key difference is that conversational marketing happens in real time. It’s not scheduled weeks or months in advance. Rather, it takes place when and where the customer requires it.
As a result, conversational marketing is highly personalized for each customer interaction. There is no one-size-fits-all approach because it requires the brand to pivot based on the specific situation.
Benefits of conversational marketing
Conversational marketing has the power to set your business apart from your competitors. Plus, customers greatly appreciate the opportunity to talk to your brand. In a recent study, the number of times buyers expressed gratitude through chat nearly doubled from 2022 to 2023, creating a level of audience engagement that deepens loyalty and generates revenue. Here are some of the other ways conversational marketing can benefit your organization.
Improve customer care
A key characteristic of conversational marketing is that it’s personalized based on the needs of the customer. You can improve the level of customer care by tailoring engagements based on highly specific scenarios. For example, if a customer is having a technical issue with your product, conversational marketing can help them resolve their specific pain point in a quick and convenient way. All the customer has to do is reach out to your brand, such as through social media, where you can discuss the issue in order to resolve it. Zappos is a brand that frequently responds to customer issues on social media.