Lead generation and cross-promotional collaboration metrics
Posted: Sun Dec 22, 2024 6:31 am
These metrics are used by advertisers whose main goal is to attract potential customers. They are also used in the area of partnership agreements focused on advertising and marketing.
Lead Generation Related Metrics Subcategories:
CPL (Cost Per Lead) is the thailand whatsapp number average cost of one potential client. This indicator is defined as the ratio of the volume of investments in advertising to the number of generated leads.
CPA (Cost Per Action) – expenses for obtaining leads and ensuring target actions. This indicator is calculated as the ratio of marketing costs to the number of results obtained.
EPC (Earnings Per Click) is the profit received from one click. This indicator is used to analyze the profitability of the campaign, the cost of traffic and other related data.
EPM (Earnings Per Mille) is the profit from every thousand impressions. This metric is used to analyze the profitability of a campaign, determine the maximum cost of traffic and other related data.
ECPC (Effective Cost Per Click) determines the effective cost of each click.
ECPM (Effective Cost Per Mille) shows the effective cost of each thousand views.
Read also!
"How to Calculate Conversion: 3 Proven Options"
Read more
Media metrics
Indicators used to analyze media marketing. Main subtypes of media metrics:
CPM – cost to receive every thousand impressions.
CPUI – the cost of receiving unique impressions of a publication.
CTR (Click-Through Rate) measures the effectiveness of ads or links on the Internet (the percentage ratio between the number of views or impressions of this advertisement).
GRP (Gross Rating Point) is a summary indicator of the effectiveness of various types of advertising.
CPP (Cost Per Point) is the cost of one rating point (defined as one percent of the total audience specified in the advertisement).
SMM Metrics
Metrics Used for Social Media Marketing.
SMM Metrics
Source: shutterstock.com
Main subcategories of SMM metrics:
CPE (Cost Per Engagement) – costs of engaging a buyer.
CPF (Cost Per Follower) – the cost of attracting one follower.
CPF (Cost Per Follower) – the cost of attracting one member to a group.
Number of subscribers.
Number of active followers.
The number of likes or votes for a single post.
Number of comments for one publication.
The number of times users selected "share with friends" on a specific post.
Page visitors.
Unique page visitors.
PPC metrics
Key metrics used in PPC marketing. They can be used to evaluate the effectiveness of contextual, targeted advertising and other types of PPC marketing.
Let's look at the main subcategories of PPC metrics:
CPC (Cost Per Click) – the amount that an advertiser pays for each click on their ad.
CPV (Cost Per Visit) is the cost of attracting one visitor to a page or website.
CTR (Click-Through Rate) is the percentage ratio between the number of clicks on an advertisement and the number of views (clickability).
CPUC (Cost Per Unique Click) – the cost of each unique click on an advertisement (each user is counted only once).
Lead Generation Related Metrics Subcategories:
CPL (Cost Per Lead) is the thailand whatsapp number average cost of one potential client. This indicator is defined as the ratio of the volume of investments in advertising to the number of generated leads.
CPA (Cost Per Action) – expenses for obtaining leads and ensuring target actions. This indicator is calculated as the ratio of marketing costs to the number of results obtained.
EPC (Earnings Per Click) is the profit received from one click. This indicator is used to analyze the profitability of the campaign, the cost of traffic and other related data.
EPM (Earnings Per Mille) is the profit from every thousand impressions. This metric is used to analyze the profitability of a campaign, determine the maximum cost of traffic and other related data.
ECPC (Effective Cost Per Click) determines the effective cost of each click.
ECPM (Effective Cost Per Mille) shows the effective cost of each thousand views.
Read also!
"How to Calculate Conversion: 3 Proven Options"
Read more
Media metrics
Indicators used to analyze media marketing. Main subtypes of media metrics:
CPM – cost to receive every thousand impressions.
CPUI – the cost of receiving unique impressions of a publication.
CTR (Click-Through Rate) measures the effectiveness of ads or links on the Internet (the percentage ratio between the number of views or impressions of this advertisement).
GRP (Gross Rating Point) is a summary indicator of the effectiveness of various types of advertising.
CPP (Cost Per Point) is the cost of one rating point (defined as one percent of the total audience specified in the advertisement).
SMM Metrics
Metrics Used for Social Media Marketing.
SMM Metrics
Source: shutterstock.com
Main subcategories of SMM metrics:
CPE (Cost Per Engagement) – costs of engaging a buyer.
CPF (Cost Per Follower) – the cost of attracting one follower.
CPF (Cost Per Follower) – the cost of attracting one member to a group.
Number of subscribers.
Number of active followers.
The number of likes or votes for a single post.
Number of comments for one publication.
The number of times users selected "share with friends" on a specific post.
Page visitors.
Unique page visitors.
PPC metrics
Key metrics used in PPC marketing. They can be used to evaluate the effectiveness of contextual, targeted advertising and other types of PPC marketing.
Let's look at the main subcategories of PPC metrics:
CPC (Cost Per Click) – the amount that an advertiser pays for each click on their ad.
CPV (Cost Per Visit) is the cost of attracting one visitor to a page or website.
CTR (Click-Through Rate) is the percentage ratio between the number of clicks on an advertisement and the number of views (clickability).
CPUC (Cost Per Unique Click) – the cost of each unique click on an advertisement (each user is counted only once).