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Posted: Sun Dec 22, 2024 6:30 am
If you've opened your email recently, you've surely noticed the flood of emails from companies informing you of their Covid-19 safety measures. While some may be relevant, the vast majority of their audience is wondering why the company needs to share this information at all.
When thinking about writing content during this current crisis, always ask yourself if you are adding value. People are particularly sensitive right now to the feeling that companies are "taking advantage of the situation." In this case, sending email communications without substance can damage your brand.
Customers won't forget if you take advantage of a challenging situation japan email list just to sell more products, or they'll remember companies that focus on delivering truly meaningful content.
Words of encouragement, strategies for coping with the current stay-at-home reality, and resources that can help support people are just some of the types of content you should be focusing on right now.
For example, you can state the most likely side effect of COVID on the specific audience you're targeting and offer tips on how they can embrace it and overcome it with little effort. From buying a new mattress for better sleep to adapting to new home workout routines, you can share actionable tips to help your audience.
Helping your customers get through this current crisis is both human and the best way to build brand loyalty in the future.
Bring rays of hope
It helps to incorporate success stories into your content. Back up the useful information you've shared with examples of companies and individuals who have successfully navigated this crisis. This adds credibility to your content and shows that your tips and ideas are truly valuable.
When thinking about writing content during this current crisis, always ask yourself if you are adding value. People are particularly sensitive right now to the feeling that companies are "taking advantage of the situation." In this case, sending email communications without substance can damage your brand.
Customers won't forget if you take advantage of a challenging situation japan email list just to sell more products, or they'll remember companies that focus on delivering truly meaningful content.
Words of encouragement, strategies for coping with the current stay-at-home reality, and resources that can help support people are just some of the types of content you should be focusing on right now.
For example, you can state the most likely side effect of COVID on the specific audience you're targeting and offer tips on how they can embrace it and overcome it with little effort. From buying a new mattress for better sleep to adapting to new home workout routines, you can share actionable tips to help your audience.
Helping your customers get through this current crisis is both human and the best way to build brand loyalty in the future.
Bring rays of hope
It helps to incorporate success stories into your content. Back up the useful information you've shared with examples of companies and individuals who have successfully navigated this crisis. This adds credibility to your content and shows that your tips and ideas are truly valuable.