What are TikTok ads?
Posted: Tue Jan 21, 2025 10:47 am
TikTok ads are paid marketing campaigns that help businesses reach specific audiences on the platform. They are customizable based on specific advertising goals, audience demographics, budgets and schedules. These ads appear between organic, user-generated content with a ‘sponsored’ tag and a call-to-action button, which viewers click to reach the ad’s landing page.
Most TikTok ads work on an auction model, where slovenia b2b leads users specify a bid and daily spend limit for their campaigns. However, users can also use TikTok Promote to turn organic content into a paid advertisement.
TikTok Shop (TikTok’s suite of ecommerce features that enables brands, merchants and creators to sell products directly within the app) also has advertising features such as ads for users to promote their Shops to potential buyers.
Which brands should use TikTok advertising?
Many brands advertise on TikTok—Cetaphil, Nesquik and Vinted, for example. What these brands have in common is that their products are a natural fit for TikTok’s video format.
TikTok advertisers can show their products in action and pack a lot of information into a short video clip. This format may be challenging for B2B brands that sell difficult-to-illustrate services, but it’s ideal for B2C brands that want to move away from static ads and share engaging content.
TikTok closely guards its pricing algorithm, which is based on a bid model. The platform recommends a minimum daily budget of $30 for North America and EMEA brands, and $20 for APAC brands.
Most TikTok ads work on an auction model, where slovenia b2b leads users specify a bid and daily spend limit for their campaigns. However, users can also use TikTok Promote to turn organic content into a paid advertisement.
TikTok Shop (TikTok’s suite of ecommerce features that enables brands, merchants and creators to sell products directly within the app) also has advertising features such as ads for users to promote their Shops to potential buyers.
Which brands should use TikTok advertising?
Many brands advertise on TikTok—Cetaphil, Nesquik and Vinted, for example. What these brands have in common is that their products are a natural fit for TikTok’s video format.
TikTok advertisers can show their products in action and pack a lot of information into a short video clip. This format may be challenging for B2B brands that sell difficult-to-illustrate services, but it’s ideal for B2C brands that want to move away from static ads and share engaging content.
TikTok closely guards its pricing algorithm, which is based on a bid model. The platform recommends a minimum daily budget of $30 for North America and EMEA brands, and $20 for APAC brands.