How to analyze hashtags on TikTok
Posted: Tue Jan 21, 2025 10:34 am
Hashtags on TikTok are listed as a traffic source t slovakia b2b leads o find out where your viewers come from. This shows you how many viewers you’ve gained from specific hashtags, and which hashtags are performing well for your content.
Follow these seven steps to use TikTok hashtag analytics to boost the reach and results of your campaigns.
1. Use Trend Discovery on TikTok to find relevant hashtags
Find out which hashtags are the most popular on the platform through Trend Discovery in TikTok’s Creative Center for businesses.
TikTok’s Trend Discovery page shows current hashtag trends
Trend Discovery’s hashtag page gives you a ranked list of the most popular hashtags across the past week, month or three months. Rankings show you several data points for each hashtag including posts, view counts and a trend graph over time.
Certain hashtags can also have a Topic tag like News and Entertainment, Apparel & Accessories or Games. Improve your chances of trending with your target audience by searching for and using the leading hashtags related to your brand’s main topic.
Before you start tracking hashtag metrics, you need to figure out what data to focus on. The right metrics for each of your campaigns will depend on your initial goals.
For example, if you’re creating campaigns designed to build trust, you’ll want to use hashtags that spark positive conversations online. Meanwhile, if you’re trying to get more followers, you’ll want to use hashtags with a higher volume and reach.
Follow these seven steps to use TikTok hashtag analytics to boost the reach and results of your campaigns.
1. Use Trend Discovery on TikTok to find relevant hashtags
Find out which hashtags are the most popular on the platform through Trend Discovery in TikTok’s Creative Center for businesses.
TikTok’s Trend Discovery page shows current hashtag trends
Trend Discovery’s hashtag page gives you a ranked list of the most popular hashtags across the past week, month or three months. Rankings show you several data points for each hashtag including posts, view counts and a trend graph over time.
Certain hashtags can also have a Topic tag like News and Entertainment, Apparel & Accessories or Games. Improve your chances of trending with your target audience by searching for and using the leading hashtags related to your brand’s main topic.
Before you start tracking hashtag metrics, you need to figure out what data to focus on. The right metrics for each of your campaigns will depend on your initial goals.
For example, if you’re creating campaigns designed to build trust, you’ll want to use hashtags that spark positive conversations online. Meanwhile, if you’re trying to get more followers, you’ll want to use hashtags with a higher volume and reach.