Graph showing what content consumers want to see on social
Posted: Tue Jan 21, 2025 10:21 am
3. They make direct purchases
According to Statista, social commerce across all social platforms is on the rise. Whether people are looking at products on Facebook Shops or browsing on Instagram and TikTok, more customers are buying directly from a brand’s social channel.
A brand uploading shoppable posts ireland b2b leads to social media can tag products and create direct links to streamline the checkout process. This interaction on a brand’s channel can engage audiences, particularly younger generations who like purchasing products directly through social media.
4. They leave product or service reviews
Your review strategy can make or break your online reputation. The Index found some 32% of consumers leave product or service reviews as a way to interact with brands on social. Those reviews carry serious weight—85% of consumers report that customer reviews are influential when making purchase decisions.
A review response plan is an integral part of your brand management practices. Whether someone gives positive feedback or explains how you can improve, you need to engage. Acknowledgment goes a long way toward strengthening brand loyalty. A thoughtful response can turn a one-time buyer into a repeat customer.
Sprout Social dashboard showing social media mentions.
Simplify your review management strategy by opting for a social solution that takes multiple platforms into account. Sprout Social’s review management tool unifies reviews from Facebook, Glassdoor, TripAdvisor and Google My Business into one view to simplify your response process.
Social media is a bridge between your brand and your customers. These platforms are the public face of your brand, so it’s no surprise customers increasingly use these channels to report issues and complaints. It’s how a brand responds to these reports that makes all the difference.
According to Statista, social commerce across all social platforms is on the rise. Whether people are looking at products on Facebook Shops or browsing on Instagram and TikTok, more customers are buying directly from a brand’s social channel.
A brand uploading shoppable posts ireland b2b leads to social media can tag products and create direct links to streamline the checkout process. This interaction on a brand’s channel can engage audiences, particularly younger generations who like purchasing products directly through social media.
4. They leave product or service reviews
Your review strategy can make or break your online reputation. The Index found some 32% of consumers leave product or service reviews as a way to interact with brands on social. Those reviews carry serious weight—85% of consumers report that customer reviews are influential when making purchase decisions.
A review response plan is an integral part of your brand management practices. Whether someone gives positive feedback or explains how you can improve, you need to engage. Acknowledgment goes a long way toward strengthening brand loyalty. A thoughtful response can turn a one-time buyer into a repeat customer.
Sprout Social dashboard showing social media mentions.
Simplify your review management strategy by opting for a social solution that takes multiple platforms into account. Sprout Social’s review management tool unifies reviews from Facebook, Glassdoor, TripAdvisor and Google My Business into one view to simplify your response process.
Social media is a bridge between your brand and your customers. These platforms are the public face of your brand, so it’s no surprise customers increasingly use these channels to report issues and complaints. It’s how a brand responds to these reports that makes all the difference.