Audience: Executives and stakeholders
Posted: Tue Jan 21, 2025 10:08 am
Sprout's Inbox Activity Report shows total romania b2b leads messages received, actioned messages, action rate and average time to action. The report also illustrates changes in Inbox volume over time.
Business intelligence dashboard
A Business Intelligence Dashboard helps to improve your social media marketing strategy by viewing consumer interactions across multiple channels. This dashboard aggregates data and offers in-depth analytics to help you understand how your social media campaigns are performing in relation to business-wide objectives and social media KPIs.
The dashboard combines different data sources, like social media stats and CRM info, to thoroughly examine customer behaviors and preferences. This helps you tweak your strategies to reach the right people with the right messages at the right times. It also helps you optimize your marketing spend by showing which campaigns and channels drive the highest ROI.
The business intelligence dashboard’s key features include tracking user engagement, conversion rates and customer journey patterns from initial contact through conversion. This level of detail provides you with the data to craft more personalized and effective marketing strategies.
Goal: Track the customer journey across digital touchpoints (including social)
Metrics: Customized to meet your goals. Examples include engagements per network/per state, ad impressions and email CTR
Channels: Cross-channel
Cadence: Quarterly and yearly
As Sprout’s Tableau BI Connector displays, you gain valuable insights by combining the power of social data with other business channels into one dashboard. This ensures social data and insights are included in your 360-degree view of your customers—proving the value social brings to your business.
Business intelligence dashboard
A Business Intelligence Dashboard helps to improve your social media marketing strategy by viewing consumer interactions across multiple channels. This dashboard aggregates data and offers in-depth analytics to help you understand how your social media campaigns are performing in relation to business-wide objectives and social media KPIs.
The dashboard combines different data sources, like social media stats and CRM info, to thoroughly examine customer behaviors and preferences. This helps you tweak your strategies to reach the right people with the right messages at the right times. It also helps you optimize your marketing spend by showing which campaigns and channels drive the highest ROI.
The business intelligence dashboard’s key features include tracking user engagement, conversion rates and customer journey patterns from initial contact through conversion. This level of detail provides you with the data to craft more personalized and effective marketing strategies.
Goal: Track the customer journey across digital touchpoints (including social)
Metrics: Customized to meet your goals. Examples include engagements per network/per state, ad impressions and email CTR
Channels: Cross-channel
Cadence: Quarterly and yearly
As Sprout’s Tableau BI Connector displays, you gain valuable insights by combining the power of social data with other business channels into one dashboard. This ensures social data and insights are included in your 360-degree view of your customers—proving the value social brings to your business.