What insights should your social media dashboard software include?
Posted: Tue Jan 21, 2025 9:40 am
Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Your social media dashboards should be built with your unique use cases in mind. While each dashboard’s ingredients might differ, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal.
To help determine the specifics you should include in your hungary b2b leads dashboard, ask yourself these six questions:
What is the goal of this dashboard? (Example: demonstrate positive changes in brand reputation)
Which metrics matter most to achieving this goal? (Example: sentiment)
Who is the audience and how much do they know about the topic? (Example: CMO and R&D)
Which channels need to be measured? (Example: Facebook, Instagram and Twitter)
What is the duration of time needed to effectively measure change? (Example: one month)
How do we compare to competitors? (Example: competitive analysis and hashtag monitoring)
Ultimately, you should have multiple social media dashboards for different stakeholders and purposes. For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Another for sharing quarterly customer care productivity. By using a platform like Sprout Social, you can access and create custom social media dashboard templates that save you time and deliver presentation-ready dashboards for different business segments.
Social media dashboard templates to use across your organization
Here are six types of social media dashboard templates designed to breakdown sophisticated reporting and help refine your data-driven strategy.
Social media engagement dashboard
Social media engagement is a barometer of how much your audience interacts with your content. When examining engagement metrics across months or years, a dashboard with a birds’ eye view helps you identify performance trends in your content strategy. With these insights, you can continuously replicate your successes and iterate on your least popular content.
To help determine the specifics you should include in your hungary b2b leads dashboard, ask yourself these six questions:
What is the goal of this dashboard? (Example: demonstrate positive changes in brand reputation)
Which metrics matter most to achieving this goal? (Example: sentiment)
Who is the audience and how much do they know about the topic? (Example: CMO and R&D)
Which channels need to be measured? (Example: Facebook, Instagram and Twitter)
What is the duration of time needed to effectively measure change? (Example: one month)
How do we compare to competitors? (Example: competitive analysis and hashtag monitoring)
Ultimately, you should have multiple social media dashboards for different stakeholders and purposes. For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Another for sharing quarterly customer care productivity. By using a platform like Sprout Social, you can access and create custom social media dashboard templates that save you time and deliver presentation-ready dashboards for different business segments.
Social media dashboard templates to use across your organization
Here are six types of social media dashboard templates designed to breakdown sophisticated reporting and help refine your data-driven strategy.
Social media engagement dashboard
Social media engagement is a barometer of how much your audience interacts with your content. When examining engagement metrics across months or years, a dashboard with a birds’ eye view helps you identify performance trends in your content strategy. With these insights, you can continuously replicate your successes and iterate on your least popular content.