How to sell products on Lamoda and what tools to use to promote the brand
Posted: Tue Jan 21, 2025 9:10 am
The growth of orders was also at a minimum level, only 15% compared to 2020. In quantitative terms, 1.4 million orders were placed on Lamoda in 2021.
The most positive changes in the marketplace are the growth of the average check compared to similar online platforms. The average check in 2021 was just over 5,000 mexico telegram database rubles and increased by 17% compared to 2020. Thus, in terms of average check, Lamoda confidently took a leading position among the largest online retailers in Russia.
What can you sell on Lamoda
Lamoda positions its platform as a fashion brand, the online showcase overwhelmingly presents products in the categories "Clothing", "Shoes" and "Accessories". The entire catalog of the marketplace is divided into three large sections - for women, men and children.
How to sell products on Lamoda and what tools to use to promote the brand
In addition to the basic categories, the catalogue also contains other items:
premium (high-price segment goods from world-famous brands);
sports (products are divided into a dozen categories depending on the type of sport, for example, tennis or cycling);
beauty (products from pharmacy cosmetics to basic skin care products);
home (accessories, kitchenware, bedding and textiles, as well as tableware and lighting);
toys (several categories of goods with different age segments - from newborns to school age), a total of about 7,000 items.
The most positive changes in the marketplace are the growth of the average check compared to similar online platforms. The average check in 2021 was just over 5,000 mexico telegram database rubles and increased by 17% compared to 2020. Thus, in terms of average check, Lamoda confidently took a leading position among the largest online retailers in Russia.
What can you sell on Lamoda
Lamoda positions its platform as a fashion brand, the online showcase overwhelmingly presents products in the categories "Clothing", "Shoes" and "Accessories". The entire catalog of the marketplace is divided into three large sections - for women, men and children.
How to sell products on Lamoda and what tools to use to promote the brand
In addition to the basic categories, the catalogue also contains other items:
premium (high-price segment goods from world-famous brands);
sports (products are divided into a dozen categories depending on the type of sport, for example, tennis or cycling);
beauty (products from pharmacy cosmetics to basic skin care products);
home (accessories, kitchenware, bedding and textiles, as well as tableware and lighting);
toys (several categories of goods with different age segments - from newborns to school age), a total of about 7,000 items.