How to promote your Call-To-Action for Lead Generation in B2B
Posted: Sun Dec 22, 2024 6:24 am
We have previously talked on this blog about how to create our first Lead Generation campaign in Inbound Marketing , create Attractive Offers to attract Leads , optimize Landing Pages and Thank You Pages . We have already created our offer, therefore, now we must present it with a Call-To-Action . Calls to action ( CTA ) are the secret ingredient to lead users to our content or offer. If our CTAs are not able to capture the attention of visitors and convince them to click, then we will have a useless offer.
Calls -to-actions can be used on product korean whatsapp number pages, display ads, email, social media , direct mail, and anywhere else we can put our offer. But not all CTAs are created equal. In a world where every B2B company is fighting to gain attention for their services, differentiating our offering from our competitors is critical.
We present the main channels through which we can promote and advertise our offers, motivating the attention of the visitor:
On web pages
Let's link the Landing Pages to various pages on our website through CTAs . Let's try to direct the offer to promote the objectives of that page or section.
CTAs should be placed in a space on your website where the visitor can see them without scrolling down. According to heatmap analysis, anything “ below the fold ” will only be seen by 50% of people who visit your website. This is the part of the screen that is seen without scrolling through the navigation bars. Doubling CRTs over CTAs can double your lead conversion .
In our Newsletters
Our company's newsletter can be an effective means of disseminating content. Not only is it a good way to effectively promote our CTAs to regular customers, but also to reach out to new ones. A Call-To-Action will only work if we manage to create enough appeal and interest in it to attract our subscribers. So as soon as we start inserting them we will be rewarded with new leads and potential customers.
Calls -to-actions can be used on product korean whatsapp number pages, display ads, email, social media , direct mail, and anywhere else we can put our offer. But not all CTAs are created equal. In a world where every B2B company is fighting to gain attention for their services, differentiating our offering from our competitors is critical.
We present the main channels through which we can promote and advertise our offers, motivating the attention of the visitor:
On web pages
Let's link the Landing Pages to various pages on our website through CTAs . Let's try to direct the offer to promote the objectives of that page or section.
CTAs should be placed in a space on your website where the visitor can see them without scrolling down. According to heatmap analysis, anything “ below the fold ” will only be seen by 50% of people who visit your website. This is the part of the screen that is seen without scrolling through the navigation bars. Doubling CRTs over CTAs can double your lead conversion .
In our Newsletters
Our company's newsletter can be an effective means of disseminating content. Not only is it a good way to effectively promote our CTAs to regular customers, but also to reach out to new ones. A Call-To-Action will only work if we manage to create enough appeal and interest in it to attract our subscribers. So as soon as we start inserting them we will be rewarded with new leads and potential customers.