This process can be described by two examples.
Posted: Tue Jan 21, 2025 8:53 am
This situation may look like this: the user clicked on the ad, the promoted product did not suit him, but he found the desired item in the assortment and bought it. This conversion will be reflected in the statistics as a direct order.
Purchase data within the attribution window. These are all conversions that users made within 30 days of clicking on a link with a UTM tag in an ad on an external resource.
In case of external promotion, statistics in Ozon are collected in a different way compared to internal advertising using marketplace tools. If you advertise your malaysia telegram database products on other resources, then the last click model is used. The platform counts the conversion result in favor of the last advertising channel with which the user interacted before the purchase.
The user followed a link from an ad on an external resource (for example, Odnoklassniki), studied the offer, but did not buy and left the marketplace. After 15 days, he saw an ad from the same seller and followed the link again. But this time the ad was not on Odnoklassniki, but on one of the sites of the Yandex advertising network. The transition from Yandex will be considered effective, because this was the link the user clicked last. This will be reflected in the statistics on Ozon.
Purchase data within the attribution window. These are all conversions that users made within 30 days of clicking on a link with a UTM tag in an ad on an external resource.
In case of external promotion, statistics in Ozon are collected in a different way compared to internal advertising using marketplace tools. If you advertise your malaysia telegram database products on other resources, then the last click model is used. The platform counts the conversion result in favor of the last advertising channel with which the user interacted before the purchase.
The user followed a link from an ad on an external resource (for example, Odnoklassniki), studied the offer, but did not buy and left the marketplace. After 15 days, he saw an ad from the same seller and followed the link again. But this time the ad was not on Odnoklassniki, but on one of the sites of the Yandex advertising network. The transition from Yandex will be considered effective, because this was the link the user clicked last. This will be reflected in the statistics on Ozon.