Balancing scheduled and live content
Posted: Tue Jan 21, 2025 8:36 am
Keep in mind that not everything needs to be scheduled finland b2b leads ahead of time. Your company might decide to put on a last-minute promotion that you want to share on social media. You might have a stroke of inspiration and want to publish something different from what you had scheduled. Or you might need to share a last-minute company update.
Whatever the case, understand that you don’t have to stick to one extreme or the other—all scheduled content or none of it. You can still make last-minute changes, switch up your content and share live posts when they come to you.
If you do, just make sure you’re not publishing a live post around the same time as a scheduled post is going live. Be sure to readjust your schedule to make room for your new content.
Avoiding over-scheduling
Don’t go crazy scheduling content—there is such thing as too much of a good thing, and you don’t want to end up with 5+ posts each day. Though many brands do post 4-5 times per day on Facebook, you don’t need to over-schedule. This can dry up your well of content ideas more quickly and annoy your audience if they see too much content from your brand.
Instead, come up with a scheduling plan that makes sense for your business, your content creation load and your audience—and stick with it.
Track analytics and engagement
Finally, pay attention to your Facebook analytics and overall audience engagement. Global data and your insights can give you a good idea as to when to start scheduling. Additionally, keeping up with your analytics can show you which types of posts and which days/times garner you the most engagement.
Whatever the case, understand that you don’t have to stick to one extreme or the other—all scheduled content or none of it. You can still make last-minute changes, switch up your content and share live posts when they come to you.
If you do, just make sure you’re not publishing a live post around the same time as a scheduled post is going live. Be sure to readjust your schedule to make room for your new content.
Avoiding over-scheduling
Don’t go crazy scheduling content—there is such thing as too much of a good thing, and you don’t want to end up with 5+ posts each day. Though many brands do post 4-5 times per day on Facebook, you don’t need to over-schedule. This can dry up your well of content ideas more quickly and annoy your audience if they see too much content from your brand.
Instead, come up with a scheduling plan that makes sense for your business, your content creation load and your audience—and stick with it.
Track analytics and engagement
Finally, pay attention to your Facebook analytics and overall audience engagement. Global data and your insights can give you a good idea as to when to start scheduling. Additionally, keeping up with your analytics can show you which types of posts and which days/times garner you the most engagement.