Google Search CTR Distribution by Desktop Users in Semrush Sample
Posted: Tue Jan 21, 2025 8:32 am
These groups were distributed as follows in our sample: / Semrush Zero-Click Study Here we see a significant refinement of keywords. If we combine the number of clicks on Google with the number of keyword changes, we see that almost 30% of people refine or broaden their searches in some way. We also see that organic clicks still dominate user behavior. Query filtering seems to be a very underrated aspect of the user journey.
The way people search is heavily influenced by their ability to not only refine their query through the search bar itself, but also by using the various features of Google's SERP. While there has been much discussion list of grenada consumer email about zero-click searches , the data suggests that query refinement should be a key part of the SEO conversation. After all, 27.6% of searches undergo some form of query refinement, but only 25% of searches do not result in a click.
Zero Click Schemes in Desktop Users Now let’s dig deeper into what types of queries and SERPs result in zero clicks, starting with an analysis of the types of searches people tend to choose if they stay on Google after completing their general search. Google search has a number of URL or subdomain parameters that signal the type of specific search, which helps us identify some of these behaviors. However, the signals are not always as easy to spot as a modified URL, so some are classified as "undefined" in our dataset.
The way people search is heavily influenced by their ability to not only refine their query through the search bar itself, but also by using the various features of Google's SERP. While there has been much discussion list of grenada consumer email about zero-click searches , the data suggests that query refinement should be a key part of the SEO conversation. After all, 27.6% of searches undergo some form of query refinement, but only 25% of searches do not result in a click.
Zero Click Schemes in Desktop Users Now let’s dig deeper into what types of queries and SERPs result in zero clicks, starting with an analysis of the types of searches people tend to choose if they stay on Google after completing their general search. Google search has a number of URL or subdomain parameters that signal the type of specific search, which helps us identify some of these behaviors. However, the signals are not always as easy to spot as a modified URL, so some are classified as "undefined" in our dataset.