Email newsletter
Posted: Tue Jan 21, 2025 7:07 am
Another central aspect of email branding is design. Of course, you should definitely include your brand name, logo, and colors. The same general guidelines apply here as with language: your visuals should be consistent across multiple channels so that customers recognize your brand.
Call to action
Last but not least is the call to action: a big, shiny, red “buy now!” button. Okay, it doesn’t have to be big or red, but you definitely need to include the action you want the customer to take and a button to enable them to do it. Otherwise, what’s the point of your launch?
The call to action button should be consistent with the other points above – keep the text inside short, don't make it part of the image, and stick to your branding and design.
Read also: : what it should be like in 2021
New Product Launch: Examples of the Best Emails (and Why They Work)
Now we move on to examples of what you should include in a product launch email, as well as best practices. Let's evaluate a few stellar examples. (We'll use the criteria above to judge them accordingly.) Let's get started!
Harry's
Subject: "Good Morning Midnight Blue"
First, let's focus on the topic of gambling phone number data announcement - their limited edition razor. Believe it or not, at only 4 words and 27 characters, it's not the smallest number on this list. However, the copy is very much in line with the brand's style and makes logical sense since most people shave in the morning.
Moving on to the 38-word email body (including the call-to-action button). The content here is shorter, but that may be because razors serve the same purpose regardless of brand. They don't need much explanation about their purpose or mechanics.
Where Harry's shines is in the imagery, design, and call to action button. The brand included an image of the product in the email, both on its own and as part of a set, against a dark background, which matches the feel of the copy. The company also made the call to action button bright orange to grab attention and create a strong contrast against the dark background.
Google
Call to action
Last but not least is the call to action: a big, shiny, red “buy now!” button. Okay, it doesn’t have to be big or red, but you definitely need to include the action you want the customer to take and a button to enable them to do it. Otherwise, what’s the point of your launch?
The call to action button should be consistent with the other points above – keep the text inside short, don't make it part of the image, and stick to your branding and design.
Read also: : what it should be like in 2021
New Product Launch: Examples of the Best Emails (and Why They Work)
Now we move on to examples of what you should include in a product launch email, as well as best practices. Let's evaluate a few stellar examples. (We'll use the criteria above to judge them accordingly.) Let's get started!
Harry's
Subject: "Good Morning Midnight Blue"
First, let's focus on the topic of gambling phone number data announcement - their limited edition razor. Believe it or not, at only 4 words and 27 characters, it's not the smallest number on this list. However, the copy is very much in line with the brand's style and makes logical sense since most people shave in the morning.
Moving on to the 38-word email body (including the call-to-action button). The content here is shorter, but that may be because razors serve the same purpose regardless of brand. They don't need much explanation about their purpose or mechanics.
Where Harry's shines is in the imagery, design, and call to action button. The brand included an image of the product in the email, both on its own and as part of a set, against a dark background, which matches the feel of the copy. The company also made the call to action button bright orange to grab attention and create a strong contrast against the dark background.