Find the perfect sending frequency
Posted: Tue Jan 21, 2025 6:57 am
When it comes to email marketing, there’s no one-size-fits-all answer when it comes to how often you should send emails. It’s important to figure out what works best for your business.
However, this doesn’t mean you should go around sending emails to your base every day. Bombarding your contacts with emails can make them feel like your company is intrusive , and they may even mark your company’s email address as spam, which can undermine your entire strategy.
What can help you figure out your ideal email frequency christian churches email list is to survey your base . This way, your contacts themselves can tell you the appropriate time of day they want to receive emails.
It’s also important to think about your customer’s journey. Your new leads may need a little more content before they engage with your company and solutions. So it’s worth testing and analyzing what works best according to your business strategy.
10. Never forget to measure your email marketing results
As with any marketing campaign, the work doesn’t end once the email is sent. It’s important to check what results you’ve achieved with each email.
Check the open and conversion rates , how many people unsubscribed from the list, which A/B test format performed best, and any other numbers you find relevant. The strategy needs to be changed (if the return is not very good) or reinforced, if everything is working well.
Email marketing can generate extremely relevant results for your company, just follow the tactics we teach to create messages that are relevant to the user.
Remembering that the main objective of this strategy is to communicate with the customer and build a relationship that may end up resulting in a new sale.
To help you with this task, there are several email marketing sending and management tools that will automate and facilitate the entire process. To learn more about them, check out this other article we prepared: discover 4 amazing tools for email marketing !
However, this doesn’t mean you should go around sending emails to your base every day. Bombarding your contacts with emails can make them feel like your company is intrusive , and they may even mark your company’s email address as spam, which can undermine your entire strategy.
What can help you figure out your ideal email frequency christian churches email list is to survey your base . This way, your contacts themselves can tell you the appropriate time of day they want to receive emails.
It’s also important to think about your customer’s journey. Your new leads may need a little more content before they engage with your company and solutions. So it’s worth testing and analyzing what works best according to your business strategy.
10. Never forget to measure your email marketing results
As with any marketing campaign, the work doesn’t end once the email is sent. It’s important to check what results you’ve achieved with each email.
Check the open and conversion rates , how many people unsubscribed from the list, which A/B test format performed best, and any other numbers you find relevant. The strategy needs to be changed (if the return is not very good) or reinforced, if everything is working well.
Email marketing can generate extremely relevant results for your company, just follow the tactics we teach to create messages that are relevant to the user.
Remembering that the main objective of this strategy is to communicate with the customer and build a relationship that may end up resulting in a new sale.
To help you with this task, there are several email marketing sending and management tools that will automate and facilitate the entire process. To learn more about them, check out this other article we prepared: discover 4 amazing tools for email marketing !