Digital Marketing to Stand Out in Expo 2020
How Digital Marketing can Make You Stand out in Expo 2020?
Tie in the theme of the Expo with your campaign
Expo 2020s theme is “Connecting minds, creating the future,” so the first step of your digital marketing strategy needs to embody and mirror this. By sharing the ways your brand reflects this will be key in creating a seamless campaign that makes sense and is easy to grasp for audiences.
To do this, you’ll need to showcase your ideas, innovations, and contributions. Drive home the theme with one of the three subcategories, namely opportunity, mobility, or sustainability. This is, after all, what draws people to the Expo and what excited them. In short, stand out by positioning your brand as a forerunner for the Expo and everything it stands for.
The Expo provides your business with numerous opportunities. Since your brand is already in the thick of Expo 2020, you’ve got to think about how you can adapt your strategy for the remainder of it, and how you can utilize digital marketing once it draws to a close.
To do this, you can break it down into three components:
Showcase: Share your concepts with the audiences, while being sure to communicate what your USP is to stand out from your competition.
Impress: Be sure to have usa email database practical plans and concerted efforts at the Expo to expand your reach and enter into new markets. Your impressions apply to both audiences and partnerships. Network: Networking does not end after a single encounter - think of building connections as a long-term exercise in relationship building. All of the new contacts need to be nurtured so that the leads gained materialize into business opportunities.
Be seen and heard
Use digital marketing to be seen and heard beyond your physical stand at Expo 2020. There are many ways to do this, and we’ll touch on practical ‘how to's below:
Hashtags: Join in on the conversation with #Expo2020 and #DubaiExpo2020. This will helps audiences find you, and help to tag your connect for search engines for increased exposure. You’ll essentially be building a digital footprint for your content under a relevant and popular tag - this is a must!
Expo 2020 Marketplace: Expo 2020 has a digital Marketplace website that acts as an online hub for visitors. It has all sorts of information pertaining to the Expo and presents businesses with an extension of business opportunities. This includes an online catalog of mementos to shop, information regarding all of the pavilions and participants, calendars with event details, and so on. Your brand needs to be present on this digital platform!
Landing page: Create a landing page (or even a micro-site) for Expo 2020. This page should detail your involvement in the Expo and all relevant and necessary details for visitors. It should be designed in a way that suits both those who are following up to find out more and those who have found your digital page as their first touchpoint. This will help you stand out by increasing your authority and visibility in relation to Expo 2020.