Huy Thanh Jewelry increases ROI 6x with Appier’s AI recommendation model
Posted: Tue Jan 21, 2025 6:51 am
Drive hesitant users to purchase with time-limited offers and cart abandonment reminders
URBAN RESEARCH leveraged AiDeal to calculate user hesitancy scores and identify hesitant users, while also utilizing the offer countdown and cart abandonment reminder functions. When hesitant users viewed a product page or stayed on the cart page for over a specific length of time, a pop-up would be triggered to show a time-limited offer with a 30-minute countdown, creating urgency and pushing the customer to purchase immediately. Meanwhile, the cart abandonment reminder function automatically sent reminders to users who have been stagnant for over 60 seconds, prompting them to return to the checkout page and complete their purchase. These strategies successfully converted over 400 cart abandonment reminders per month and turned critical churn points into sources of revenue growth. Ultimately, URBAN RESEARCH achieved 203.9% of CVR growth and drove 7.1% additional website revenue.
URBAN RESEARCH’s partnership with Appier is a prime showcase benin phone number data of the great potential for AI marketing technologies in modern retail. With precise segmentation and dynamic engagement, the brand not only increased customer involvement and conversion rates, but also achieved substantial sales growth. URBAN RESEARCH plans to step up its AI marketing applications and explore more innovative strategies, to further enhance the brand’s digital marketing performance and brand value.
Case study hero image
Huy Thanh Jewelry, a leading jewelry brand in Vietnam, has successfully leveraged Appier's AI recommendation model to achieve a remarkable 6x return on investment (ROI). Renowned for its exquisite craftsmanship and innovative designs, Huy Thanh Jewelry has established a strong presence across the country, building a loyal customer base through its commitment to quality and uniqueness. The brand excels in online-merge-offline (OMO) strategies, seamlessly integrating online and offline channels to provide a cohesive shopping experience, thereby solidifying its leadership position in the Vietnamese market.
URBAN RESEARCH leveraged AiDeal to calculate user hesitancy scores and identify hesitant users, while also utilizing the offer countdown and cart abandonment reminder functions. When hesitant users viewed a product page or stayed on the cart page for over a specific length of time, a pop-up would be triggered to show a time-limited offer with a 30-minute countdown, creating urgency and pushing the customer to purchase immediately. Meanwhile, the cart abandonment reminder function automatically sent reminders to users who have been stagnant for over 60 seconds, prompting them to return to the checkout page and complete their purchase. These strategies successfully converted over 400 cart abandonment reminders per month and turned critical churn points into sources of revenue growth. Ultimately, URBAN RESEARCH achieved 203.9% of CVR growth and drove 7.1% additional website revenue.
URBAN RESEARCH’s partnership with Appier is a prime showcase benin phone number data of the great potential for AI marketing technologies in modern retail. With precise segmentation and dynamic engagement, the brand not only increased customer involvement and conversion rates, but also achieved substantial sales growth. URBAN RESEARCH plans to step up its AI marketing applications and explore more innovative strategies, to further enhance the brand’s digital marketing performance and brand value.
Case study hero image
Huy Thanh Jewelry, a leading jewelry brand in Vietnam, has successfully leveraged Appier's AI recommendation model to achieve a remarkable 6x return on investment (ROI). Renowned for its exquisite craftsmanship and innovative designs, Huy Thanh Jewelry has established a strong presence across the country, building a loyal customer base through its commitment to quality and uniqueness. The brand excels in online-merge-offline (OMO) strategies, seamlessly integrating online and offline channels to provide a cohesive shopping experience, thereby solidifying its leadership position in the Vietnamese market.