Research the market
Posted: Tue Jan 21, 2025 6:44 am
Agencies and partners: Any third-party partners that a company works with, such as distributors or marketing agencies, must understand the principles of brand identity. This allows them to properly represent the brand at any level of interaction for which they are responsible.
At this stage, you need to evaluate competitors - companies offering similar services or products. You need to see what their corporate colors and logo look like, what is written on social networks and websites.
If the business is local, for example a jamaica telegram database coffee shop in Tula, it is necessary to conduct an analysis of competitors within a radius of five kilometers.
In the case of a regional business, such as cargo transportation, you need to look at the region of operation and several neighboring ones.
If a company operates throughout Russia and Europe, it is necessary to look for competitors in Russia and a number of European countries.
You can select competitors based on several criteria. For example, compare USPs and select companies that formulate them in the same way as yours. You can evaluate competitors that focus on your target audience or are in the same price segment.
At this stage, you need to evaluate competitors - companies offering similar services or products. You need to see what their corporate colors and logo look like, what is written on social networks and websites.
If the business is local, for example a jamaica telegram database coffee shop in Tula, it is necessary to conduct an analysis of competitors within a radius of five kilometers.
In the case of a regional business, such as cargo transportation, you need to look at the region of operation and several neighboring ones.
If a company operates throughout Russia and Europe, it is necessary to look for competitors in Russia and a number of European countries.
You can select competitors based on several criteria. For example, compare USPs and select companies that formulate them in the same way as yours. You can evaluate competitors that focus on your target audience or are in the same price segment.